SUNNYVALE, Calif., Jan. 10, 2020 /PRNewswire/ -- Google Cloud
today announced that Wayfair (NYSE: W), one of the world's largest
online destinations for the home, is using Google Cloud as the
foundation for its new hybrid cloud strategy. Wayfair's move to the
cloud will help the $8 billion global
retailer scale its operations, while providing a richer experience
for its 19 million active customers, 16,000 employees, and 11,000
suppliers.
Wayfair debuted its hybrid cloud strategy earlier this year,
partnering with Google Cloud to handle the burst capacity needed to
successfully run Way Day—the company's annual furniture and home
decor sale that brings in thousands of new customers and involves
millions of transactions. Wayfair now uses several different Google
Cloud solutions—including compute, storage, and networking, data
and analytics, and G Suite productivity tools—to enhance a shopping
experience that delights customers from product discovery to final
delivery.
More specifically, Google Cloud is helping Wayfair to:
- Optimize performance and resiliency: Wayfair's
Infrastructure Engineering team, which manages the availability,
latency, performance and capacity of the company's systems, is
working closely with Google Cloud's SRE (site reliability
engineering), professional services and account teams to constantly
tune performance and ensure a smooth customer experience during
times of heavy web traffic, such as Black Friday and Cyber
Monday.
- Support scaling data-driven decisions: Using Google
Cloud to augment its robust in-house data analytics operations,
Wayfair analysts can continue to identify trends and patterns at a
massive scale, while confidently making real-time decisions as the
business grows. From merchandising to personalized customer
experiences to marketing and promotion campaigns, Wayfair's
data-driven approach provides the company with valuable and
actionable insights across every part of the business.
- Increase employee productivity: The retailer's employees
are using G Suite–including Gmail, Docs, Calendar and Meet–to
instantly connect with co-workers, collaborate, and improve
information-sharing across the organization. Additionally, with the
ability to instantly provision compute and storage capacity on
Google Cloud, Wayfair's engineers are seamlessly collaborating and
rapidly bringing new ideas to market to continue to offer a
transformative e-commerce experience.
"As an e-commerce leader, Wayfair has always been committed to
improving the shopping experience with cutting-edge technologies,
and that's why we partnered with an innovator in the retail
technology space like Google Cloud," said Steve Crusenberry, vice president,
infrastructure and platform engineering, Wayfair. "Google won us
over with the speed, reliability and performance of their
technology, but more importantly, their team's willingness to work
side-by-side with us at every level to solve our trickiest scaling
challenges."
"Retailers face urgent challenges whether it's the need to reach
consumers on new channels, integrate disparate systems, or build
entirely new revenue streams based on new technology tools like AI
and ML," said Carrie Tharp, Vice
President, Retail at Google Cloud. "We're proud to partner with
Wayfair, one of the fastest-moving and most innovative retailers in
the world, on their technology transformation journey."
Useful links:
Google Cloud Retail Solutions
Wayfair Tech Blog on Move to a Hybrid Strategy
Google Cloud Blog on Networking Capabilities Powering Wayfair's Way
Day Sale
About Google Cloud
Google Cloud provides organizations with leading infrastructure,
platform capabilities and industry solutions, along with expertise,
to reinvent their business with data-powered innovation on modern
computing infrastructure. We deliver enterprise-grade cloud
solutions that leverage Google's cutting-edge technology to help
companies operate more efficiently, modernize for growth and
innovate for the future. Customers in more than 150 countries turn
to Google Cloud as their trusted partner to solve their most
critical business problems.
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SOURCE Google Cloud