NEW YORK, July 10, 2019 /PRNewswire/ -- Sergio Tacchini today announced new ownership of
its brand assets led by entrepreneur Stefano Maroni, Twin Lakes Capital LLC and B.
Riley Principal Investments LLC, a subsidiary of B. Riley
Financial, Inc. (NASDAQ:RILY) ("B. Riley"). Under the new ownership
structure, Maroni serves as CEO and Twin Lakes Capital's
Lee Feldman serves as Chairman.
Dan Shribman of B. Riley and Howard Cohen of Twin Lakes
Capital join them on the company's Board.
"Sergio Tacchini inspired a
creative movement in athletic wear over 50 years ago by being the
first to introduce color and fashion to tennis. The brand's legacy
as an industry pioneer, along with its Italian heritage and history
in the sport, helped the brand transcend its roots on the court
into a world renowned and beloved active lifestyle sportswear
company," said Maroni. "Now, more than ever, consumers are longing
for a resurgence in heritage brands, and I could not be more
excited to relaunch this iconic company along with my partners at
Twin Lakes Capital and B. Riley."
Stefano Maroni is the founder and
former CEO of GMI USA Corp. which
has successfully developed and grown multiple owned and licensed
brands in apparel and footwear. Twin Lakes Capital is a private
equity firm specializing in investments in branded consumer
products, media and business services. B. Riley is a diversified
provider of business and financial services which leverages the
deep industry, operational and investment expertise of its
affiliated companies. The company's new leadership will relaunch
the brand using a fresh approach and an innovative design
sensibility which pays homage to its Italian heritage, success on
the court and its position as a preeminent global active lifestyle
sportswear brand.
Acclaimed American designer Dao-Yi
Chow will serve as Sergio
Tacchini's new Global Creative Director. Chow has earned
multiple CFDA awards and is known for his clothing line, Public
School New York. He also previously served as Creative Director for
DKNY. Chow will oversee all aspects of the brand's visual and
design identity, including the release of new apparel, accessories
and footwear collections for men and women.
"I am honored to have been entrusted to lead the creative vision
for a company with a legacy and heritage as rich as Sergio Tacchini," said Chow. "I fell in love
with tennis at an early age and now having the opportunity to
reimagine Sergio Tacchini into a
modern lifestyle brand is a dream come true."
The first line to be released under Chow and the newly revamped
brand will be SS20, a tennis-inspired lifestyle collection for men
and women which will be available exclusively at select
retailers.
Chris Ivery, who has been
instrumental in the strategic brand positioning for the relaunch,
will be chief marketing officer.
About Sergio
Tacchini
Established in 1966 by the Italian tennis
player, Sergio Tacchini is a global
sportswear brand synonymous with Italian style and elegance which
gained international recognition over the years through
endorsements from some of the greatest tennis champions of all
time, including John McEnroe,
Jimmy Connors, Vitas Gerulaitis, Mats
Wilander, Gabriela Sabatini,
Pete Sampras, Martina Hingis and Novak
Djokovic. Learn more at https://www.sergiotacchini.com/.
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SOURCE Sergio Tacchini