PORTLAND, Ore. and NEW YORK, Jan. 22,
2019 /PRNewswire/ -- adidas and Foot Locker, Inc. today
announced they are elevating their strategic partnership to create
a revolutionary initiative that re-envisions the future of
creativity and speed. The innovative go-to-market plan empowers
consumers to help drive footwear creation and trends and is powered
by adidas SPEEDFACTORY USA and
Germany. Beginning this month,
adidas and Foot Locker will co-create consumer-inspired adidas Made
For (AM4) shoes across the country at various cultural events and
sport moments throughout the year.
The new initiative exemplifies the three strategic choices of
adidas' business plan for Creating the New: Speed, Cities and Open
Source, and utilizes adidas' industry-changing SPEEDFACTORY
initiative to pilot a new era in footwear creation and speed to
market. To help empower creative voices across the nation,
SPEEDFACTORY uses a radically accelerated digital production
process that can create limited runs of shoes with designs sourced
from creators in local communities up to 36 times faster than
industry standard production times.
"We're working with Foot Locker to create incredible product for
consumers and deliver it faster than ever before," said
Zion Armstrong, president of adidas
North America. "With its
cutting-edge technology, SPEEDFACTORY is enabling us to reach this
shared ambition. We're excited to kick off this first-of-its-kind
partnership with Foot Locker and co-create the future
together."
"We are excited about the endless product opportunities that our
adidas SPEEDFACTORY partnership unlocks," said Andrew Gray, VP and Chief Merchandising Officer
for Foot Locker, North America.
"At Foot Locker we are focused on continuing to strengthen our
connection to local communities. This initiative allows us to get
closer to market and deliver products that are created from local
and cultural insights to engage and excite our customers."
The first adidas x Foot Locker, Inc. concept will come to life
with the AM4ATL collection of running shoes and cleats. Celebrating
the different heritages and cultures of the players that make up a
team, the design features a tie dye graphic of unified colors
and represents an artistic expression of creators uniting to come
together as one. The limited-edition AM4ATL shoes and cleats will
make their official debut on some of the best pro football players
in the game the week of Jan. 21 in
Orlando, Fla. and will be
available on Jan. 28 for $200 USD at adidas.com. The limited-edition
AM4ATL running shoes will be available on Jan. 28 for $200
USD online at adidas.com, footlocker.com, champssports.com and eastbay.com, and
in select Atlanta-area Foot Locker
and Champs Sports stores.
Designed with a range of consumer benefits, including
lightweight stability and a far more sustainable product, the
adidas Made For (AM4) series is the next step for the future of the
industry. SPEEDFACTORY allows for the creation of state-of-the-art
product, made for individual needs using athlete data. The AM4
project is in a constant BETA mode, with insights taken from
consumers following each product launch used to shape future
designs.
For more information on SPEEDFACTORY
visit adidas.com/speedfactory and join the conversation on
Twitter and Instagram via @adidasUS and
@footlocker #adidasxfootlocker #SPEEDFACTORY.
About adidas
adidas is a global designer and developer
of athletic and lifestyle footwear, apparel and accessories with
the mission to be the best sports brand in the world. As an
innovation and design leader, adidas engineers the best in
high-performance products to make athletes better, faster and
stronger and creates a range of classic and fresh lifestyle and
high-fashion lines.
About Foot Locker
Foot Locker is part of Foot Locker,
Inc. (NYSE: FL), a specialty athletic retailer that operate
approximately 3,270 stores in 27 countries in North America, Europe, Asia,
Australia, and New Zealand. Through its Foot Locker, Kids
Foot Locker, Lady Foot Locker,
Champs Sports, Footaction, Runners Point, Sidestep, and SIX:02
retail stores, as well as its direct-to-customer channels,
including Eastbay.com, footlocker.com, and SIX02.com, the Company
is a leading provider of athletic footwear and apparel.
Additional information about Foot Locker may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker |
App: iOS and Android
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SOURCE Foot Locker, Inc.