El Pollo Loco Names Hector A. Muñoz Chief Marketing Officer
November 27 2018 - 8:00AM
El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO),
the nation's leading fire-grilled chicken restaurant chain, today
announced the appointment of industry veteran Hector A. Muñoz as
Chief Marketing Officer, effective December 3rd. Mr. Muñoz brings
over 25 years of QSR experience and successful marketing leadership
for some of the industry’s leading global brands. Mr. Munoz’s
appointment comes on the heels of the addition of Jennifer Jaffe,
El Pollo Loco’s first Chief People Officer, further strengthening
the El Pollo Loco senior leadership team.
Mr. Muñoz was most recently Executive Vice
President and Global Chief Marketing Officer at Church’s Chicken,
where as a member of the Executive team, he led all global
marketing efforts for both the Church’s Chicken and Texas Chicken
brands, with leadership responsibilities for brand strategy and
sales development. Under his leadership, Church’s Chicken recorded
five consecutive quarters of positive global same store sales, the
best performance of its kind in more than 10 years. Prior to
Church’s, he spent six years as the U.S. Chief Marketing Officer
for Popeyes Louisiana Kitchen, Inc., where he played a key role in
achieving 24 consecutive quarters of positive same store sales. Mr.
Muñoz also served as Vice President of Global Brand Image and New
Concept Strategy for Burger King Corporation, where he held
multiple positions over a 12 year period, and held marketing and
advertising leadership roles for Long John Silver’s, Bruegger’s
Bagels and Bozell Worldwide.
“It is a great pleasure to announce the
appointment of Hector Muñoz, a talented marketing executive with a
proven track record of driving brands and an inspirational role
model and leader within the field,” said Bernard Acoca, President
and Chief Executive Officer at El Pollo Loco. “As we continue to
strengthen our Leadership team, Hector’s significant industry
experience and knowledge, paired with his strong leadership skills,
will be instrumental as we elevate our marketing to grow the love
our customers have for the El Pollo loco brand.”
In his role as Chief Marketing Officer, Mr.
Muñoz will be responsible for overseeing all Marketing and Brand
Strategy functions, including menu and new product development,
advertising and PR, digital and social media and consumer
engagement for El Pollo Loco’s more than 480 company-owned and
franchised restaurants.
“I am joining the El Pollo Loco family during an
exciting time and look forward to working closely with both company
and franchisee teams to further elevate the brand and its marketing
initiatives to deepen the relationships El Pollo Loco has with its
customers,” said Mr. Muñoz. “Growing up in the restaurant industry
from a young age afforded me the experience and opportunity to
truly understand restaurant operations from the ground floor, and
as such, it is an honor to join El Pollo Loco to support their
people-first mission and culture.”
A Los Angeles native, Mr. Muñoz grew up in the
restaurant business, learning the ropes from his father, a
successful restaurant entrepreneur. He earned a Bachelor of Science
in Marketing Management from Cal Poly University and a Masters of
Business Administration in International Business from the
University of Miami. He serves on the President’s Council at the
University of Miami and is an Executive Advisory Board Member for
the Atlanta chapter of the American Marketing Association.
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation's
leading fire-grilled chicken restaurant chain renowned for its
masterfully citrus-marinated, fire-grilled chicken and handcrafted
entrees using fresh ingredients inspired by Mexican recipes. With
more than 480 company-owned and franchised restaurants in Arizona,
California, Nevada, Texas, Utah, and Louisiana, El Pollo Loco is
expanding its presence in key markets through a combination of
company and existing and new franchisee development. Visit us on
our website at www.elpolloloco.com.
Like: www.facebook.com/ElPolloLoco
Follow on Twitter: @ElPolloLoco Follow on
Instagram: @ElPolloLoco Subscribe:
www.youtube.com/OfficialElPolloLocoJoin Loco
Rewards: www.elpolloloco.com/rewards Join our
team: www.elpolloloco.com/careers
MEDIA CONTACT:
Alecia PulmanICR203-682-8200LOCO@icrinc.com
El Pollo Loco (NASDAQ:LOCO)
Historical Stock Chart
From Mar 2024 to Apr 2024
El Pollo Loco (NASDAQ:LOCO)
Historical Stock Chart
From Apr 2023 to Apr 2024