Philip Morris International and Dorna Switch Gears in Quest for a World without Tobacco Smoke
November 17 2018 - 6:00AM
Business Wire
Philip Morris International Inc. (PMI) (NYSE:PM) and Dorna
Sports S.L., the commercial rights holder for the world FIM MotoGP
Championships, have extended their partnership until the end of
2021.
The two organizations have collaborated successfully for 26
years. As of 2019, the partnership will focus on advancing the
cause of a smoke-free world.
More than 1 billion people smoke today and, according to the
World Health Organization, will continue to smoke in the near
future. PMI has committed to transform its business and encourage
all men and women who would otherwise continue smoking to replace
cigarettes with better alternatives as soon as possible.
With around 350 million MotoGP fans worldwide, MotoGP can play a
significant role in positively impacting the lives of people who
smoke and those around them.
“The best choice for consumers concerned about the health risks
of smoking is to quit tobacco and nicotine altogether. Today,
however, technology, science and innovation provide a real
opportunity to encourage all men and women who continue smoking to
switch from cigarettes to less harmful, smoke-free alternatives,”
said PMI Vice President Global Event Partnerships, Riccardo
Parino.
“Working together with Dorna, we can accelerate positive change
for the millions of MotoGP fans who smoke.”
The partnership will be used to raise awareness of the benefits
of quitting smoking and the potential role of innovative solutions
based on science for those adults who would otherwise continue to
smoke. PMI and Dorna will share more details about their joint
initiative in 2019.
Dorna CEO Carmelo Ezpeleta said: “Dorna is passionate about
constantly improving the sport and the fan experience. Every year,
technology and innovation are helping to improve MotoGP racing. By
working with PMI, we can make a difference by encouraging a
positive change at MotoGP events around the world.”
Burning tobacco generates smoke and the vast majority of harmful
toxicants generally associated with smoking-related diseases. Since
PMI became a public company in 2008, we have spent more than USD
4.5 billion to develop, substantiate and build manufacturing
capacity for a wide portfolio of smoke-free products.
Find out more about our vision of a smoke-free future at
www.pmi.com.
About Philip Morris International: Building a Smoke-Free
Future
Philip Morris International (PMI) is leading a transformation in
the tobacco industry to create a smoke-free future and ultimately
replace cigarettes to the benefit of adults who would otherwise
continue to smoke, society, the company and its shareholders. PMI
is a leading international tobacco company engaged in the
manufacture and sale of cigarettes, smoke-free products and
associated electronic devices and accessories, and other nicotine
containing products in markets outside the U.S. PMI is building a
future on a new category of smoke-free products that, while not
risk-free, are a much better choice than continuing to smoke.
Through multidisciplinary capabilities in product development,
state-of-the-art facilities and scientific substantiation, PMI aims
to ensure that its smoke-free products meet adult consumer
preferences and rigorous regulatory requirements. PMI's smoke-free
IQOS product portfolio includes heated tobacco and
nicotine-containing vapor products. As of Sept. 30, 2018, PMI
estimates that approximately 5.9 million adult smokers around the
world have already stopped smoking and switched to PMI’s heated
tobacco product, which is currently available for sale in 43
markets in key cities or nationwide under the IQOS brand. For more
information, see our PMI and PMIScience websites.
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Media enquiriesPhilip Morris International media officeT: +41
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