NEW YORK, Nov. 8, 2018 /PRNewswire/ -- Dormify, the
brand that redefined stylish dorm room and apartment décor, today
announced a $3.45 million Series A
investment led by AEO Inc. (NYSE: AEO) to fuel Dormify's
growth.
For over 6 years, Dormify has offered college students and
post-grads unique tools, resources and products to create their
first home-away-from-home. Since Dormify's initial raise, the brand
has disrupted the $6 billion dorm
furnishing industry and grown into a multi-million-dollar
business.
The investment from AEO Inc. comes on the heels of a nearly
3-year partnership between the two brands. Dormify will use the
investment to scale talent, expand pop-up locations and enhance the
online experience for their cult-like fans.
"We are thrilled to have the support of AEO as Dormify continues
to build the ultimate destination for college and small spaces,"
said Amanda Zuckerman, Dormify's
27-year-old Co-founder and Creative Director. "This investment will
allow us to continue to make our mark within the back-to-college
industry, and through our strong partnership with American Eagle,
Dormify will have the opportunity to connect with even more
students across the country."
"Expanding into additional lifestyle categories has been in
direct response to strong customer demand and
our American Eagle x Dormify collaboration
was an exciting addition to our online apartment shop," said
Chad Kessler, American Eagle Global
Brand President. "We're pleased to continue the partnership, with
our commitment signaling our confidence in Dormify, the leadership
team and a shared vision of the future growth opportunity."
Dormify is doubling-down on both their digital and offline
strategies. The brand will debut an even more personalized online
shopping experience that allows their Millennial and Gen Z
customers to more easily visualize and decorate their future
spaces. Dormify will launch additional pop-up locations in the
Spring 2019 to coincide with the excitement of college decision
day. In addition to these ventures, Dormify will continue to scale
their "Dormifam" on-campus ambassador program to stay engaged with
their devoted college following.
ABOUT DORMIFY
Dormify is a college lifestyle and small space decorating
destination for the fashion-obsessed. Dormify simplifies the decor
shopping experience for college students and post-grads by creating
and curating exclusive products specifically designed for small
space living without sacrificing style. Founded by Amanda Zuckerman and her mom Karen in 2012,
Dormify has grown into a trusted resource for original ideas and
distinctive décor making decorating stress-free and
fun.
Dormify has been featured in The New
York Times, The Washington Post, and Good Morning
America. Co-Founder and Creative Director, Amanda Zuckerman, was named in Forbes' 30
Under 30 list for 2018.
ABOUT AEO INC.
American Eagle
Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer
offering high-quality, on-trend clothing, accessories and personal
care products at affordable prices under its American Eagle® and
Aerie® brands. The company operates more than 1,000 stores in
the United States, Canada, Mexico, China
and Hong Kong, and ships to 81
countries worldwide through its websites. American Eagle Outfitters
and Aerie merchandise also is available at more than 200
international locations operated by licensees in 25 countries. For
more information, please visit www.ae.com.
Media contact: Jessy Fofana,
732.667.7777, jessy@laruepr.com
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SOURCE Dormify