NORTHBROOK, Ill., Oct. 17, 2018 /PRNewswire/ -- Today's
consumer is connected – whether it's their smart phone, their car,
their home thermostat or other major appliances. Allstate is
partnering with makeover expert and television host Genevieve Gorder to give Americans the tools
they need for a digital safety makeover to help uncover and manage
the trail of data left behind from their online activities.
Gorder stars in a video launched by Allstate where she receives
an unexpected, but needed, makeover from the tech-savvy students of
STEM Kids NYC, who help the design star understand how simple it is
to demystify your personal data. For every share, comment or
like of the video now through Nov.
14, Allstate will donate $1 to
STEM Kids NYC up to $50,000. The
donation supports coding and digital safety education (official
rules here) to demonstrate it's never too early to learn how to
protect your data.
"I really know my way around home renovations, but I don't know
as much about my digital footprint as I should, even though I am
very active on social media, online shopping and banking. I know a
lot of other people are in the same position when it comes to their
digital worlds. That's why I'm thrilled to team up with Allstate to
share tips and tricks for better data protection," said Gorder.
"This digital safety makeover helped open my eyes to the importance
of understanding and managing my life online."
The digital safety makeover tips and additional digital safety
educational tools can be found at HiddenWorldOfData,com, a website
launched by Allstate to educate consumers about today's common data
privacy and security concerns. Allstate's goal is to make data
protection a topic that consumers can understand so they can make
informed decisions and protect their online footprint.
"Data sharing – from traffic to food delivery and sharing photos
across social media platforms – is part of our daily routines and
we want consumers to recognize the information that is left behind
creates a digital footprint that needs to be protected," said
Nicolette de Guia, Head of Consumer
Innovation & Design at Allstate. "Allstate provides our
customers with protection and helps them understand risk, both
online and off, so we're proud to offer HiddenWorldOfData.com as a
source of information for consumers to manage their digital safety
makeovers."
Get more information on your digital footprint and how to
protect it by visiting HiddenWorldofData.com, a one-stop-shop to
help you manage your life online, Facebook.com/Allstate and Twitter
@Allstate.
About The Allstate Corporation:
The Allstate Corporation (NYSE: ALL) is the nation's largest
publicly held personal lines insurer, protecting approximately 16
million households from life's uncertainties through auto, home,
life and other insurance offered through its Allstate, Esurance,
Encompass and Answer Financial brand names. Allstate is widely
known from the slogan "You're In Good Hands With
Allstate®." Allstate agencies are in virtually every
local community in America.
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SOURCE The Allstate Corporation