ANN ARBOR, Mich., Oct. 1, 2018 /PRNewswire/ -- For the 11th
consecutive year, Domino's Pizza (NYSE: DPZ), the largest pizza
company in the world based on global retail sales, and the
National Fire Protection Association (NFPA) are teaming up to
deliver fire safety messages to homes across the country.
During Fire Prevention Week (Oct.
7-13), participating Domino's stores throughout the U.S.
will reinforce this year's campaign theme, "Look. Listen. Learn. Be
aware. Fire can happen anywhere™," with flyers on top of pizza
boxes. The flyers will include important fire safety tips, such as
steps that customers can take to reduce the chances of having a
fire.
Customers who order from participating Domino's stores
throughout the U.S. during Fire Prevention Week may also be
surprised when their delivery arrives aboard a fire engine. If the
smoke alarms in the home are working, the pizza is free. If the
smoke alarms are not working, the firefighters will replace the
batteries or install fully-functioning alarms.
"The Fire Prevention Week program is a great way to educate
customers about fire safety," said Jenny
Fouracre, Domino's spokeswoman. "Every year, Domino's stores
across the country look forward to teaming up with their local fire
departments and the NFPA to spread fire safety messages in a fun
and exciting way."
NFPA statistics show that the number of U.S. home fires has been
steadily declining over the past few decades. However, the death
rate per 1,000 home fires that are reported to fire departments was
10 percent higher in 2016 than in 1980.
"These numbers show that while we've made significant progress
in teaching people how to prevent fires from happening, there's
still much more work to do in terms of educating the public about
how to protect themselves in the event of one," said Lorraine Carli, NFPA's vice president of
outreach and advocacy. "We hope to help spread these life-saving
messages through our continued partnership with Domino's."
Fire Safety Tips from Domino's and NFPA
- Learn two ways out of every room.
- Make a home escape plan. Draw a map of your home, showing all
doors and windows. Discuss the plan with everyone in your
home.
- Practice a home fire drill twice a year.
- Teach children how to escape on their own in case you can't
help them.
- Close doors behind you as you leave – this may slow the spread
of smoke, heat and fire.
- Once you get outside, stay outside. Never go back inside a
burning building.
About the National Fire Protection Association (NFPA)
Founded in 1896, NFPA is a global, nonprofit organization devoted
to eliminating death, injury, property and economic loss due to
fire, electrical and related hazards. The association delivers
information and knowledge through more than 300 consensus codes and
standards, research, training, education, outreach and advocacy;
and by partnering with others who share an interest in furthering
the NFPA mission. For more information, visit www.nfpa.org. All
NFPA codes and standards can be viewed online for free
at www.nfpa.org/freeaccess.
About Fire Prevention Week
NFPA has been the official sponsor of Fire Prevention Week since
1922. According to the National Archives and Records
Administration's Library Information Center, Fire Prevention Week
is the longest running public health and safety observance on
record. The President of the United
States has signed a proclamation proclaiming a national
observance during that week every year since 1925. Visit
www.firepreventionweek.org for more safety information.
About Domino's Pizza®
Founded in 1960,
Domino's Pizza is the largest pizza company in the world based on
global retail sales, with a significant business in both delivery
and carryout pizza. It ranks among the world's top public
restaurant brands with a global enterprise of over 15,100 stores in
over 85 markets. Domino's had global retail sales of over
$12.2 billion in 2017, with more than
$5.9 billion in the U.S. and more
than $6.3 billion internationally. In
the second quarter of 2018, Domino's had global retail sales of
nearly $3.1 billion, with nearly
$1.5 billion in the U.S. and nearly
$1.6 billion internationally. Its
system is comprised of independent franchise owners who accounted
for over 97% of Domino's stores as of the second quarter of 2018.
Emphasis on technology innovation helped Domino's achieve more than
half of all global retail sales in 2017 from digital channels,
primarily online ordering and mobile applications. In the U.S.,
Domino's generates over 60% of sales via digital channels and has
produced several innovative ordering platforms, including Google
Home, Facebook Messenger, Apple Watch, Amazon Echo, Twitter and
text message using a pizza emoji. In late 2017, Domino's began an
industry-first test of self-driving vehicle delivery with Ford
Motor Company – and in April 2018,
launched Domino's HotSpots™, featuring over 200,000 non-traditional
delivery locations including parks, beaches, local landmarks and
other unique gathering spots.
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