The Hershey Company Launches “The Heartwarming Project”
September 24 2018 - 3:56PM
The Hershey Company is launching The Heartwarming Project, an
initiative dedicated to helping kids and families build meaningful
social connections. The project, which builds on the power of the
company’s beloved brands to create connections, packages research,
school programs and home activities geared toward creating more
inclusive communities.
Meaningful connections and friendships are essential in today’s
complex world, and The Hershey Company believes the smallest
heartwarming gestures - whether it’s having dinner-time
conversation with family, helping someone in need, or welcoming a
new neighbor to the community – make a big difference in melting
the distance between people.
“Building connections with those around us has never been more
important for our children, and the future of our communities,”
said Todd Tillemans, President, U.S., The Hershey Company. “The
Heartwarming Project is a testament to the unique role Hershey
plays in our culture, and how we can bring people together.”
To help build communities of empathy, inclusion, and kindness
the company is collaborating with Boys & Girls Clubs of
America, the Making Caring Common Project at the Harvard Graduate
School of Education, and WE. The Heartwarming Project
includes access to resources such as an online toolkit for families
to get involved and learn about the power of heartwarming gestures,
tips for building empathetic and resilient kids, and ways to join
national campaigns for connection. Download tools and follow the
power of connection at heartwarmingproject.com and via
#TheHeartwarmingProject.
About The Hershey Company The Hershey Company,
headquartered in Hershey, Pa., is an industry-leading snacks
company known for bringing goodness to the world through its iconic
brands, remarkable people and enduring commitment to help children
succeed. Hershey has approximately 17,000 employees around the
world who work every day to deliver delicious, quality products.
The company has more than 80 brands around the world that drive
more than $7.5 billion in annual revenues, including such iconic
brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice
Breakers and SkinnyPop.
For more than 120 years, Hershey has been committed to operating
fairly, ethically and sustainably. Hershey founder, Milton Hershey,
created the Milton Hershey School in 1909 and since then the
company has focused on helping children succeed. To learn more
visit www.thehersheycompany.com.
MEDIA CONTACT:Todd Scott 717.215.9399
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