Hasbro and Epic Games Partner to Launch Fortnite™ Toys and Games
September 10 2018 - 9:00AM
Business Wire
Hasbro Introduces MONOPOLY: Fortnite Edition
Game and Official NERF Fortnite Blasters
Global play and entertainment company Hasbro, Inc. (NASDAQ: HAS)
today announced a partnership with Epic Games to introduce a range
of Fortnite™ inspired play experiences, including a line of
officially licensed NERF Fortnite blasters, and a MONOPOLY:
Fortnite Edition Game, in a deal brokered by IMG.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180910005057/en/
Hasbro announces partnership with Epic
Games to introduce a range of Fortnite™ inspired play experiences,
including MONOPOLY: Fortnite Edition Game, available globally this
fall. (Photo: Business Wire)
The NERF Fortnite blasters will immerse fans into the
player-versus-player action of the game, letting them play out the
Battle Royale in real world settings with blasters and accessories
that emulate the amazing onscreen battles Fortnite is known for,
and MONOPOLY Fortnite will bring a battle building twist to the
iconic Fast Dealing Property Trading game.
The MONOPOLY: Fortnite Edition game will debut at most major
retailers in the U.S. and the U.K. this Fall, with additional
markets to follow in 2019. The battle continues to build with an
epic line up of additional licensed games, role play and NERF
Fortnite blasters and accessories debuting in 2019.
“Fortnite has quickly become a cultural phenomenon with legions
of players worldwide, many of whom are already searching for NERF
blasters to host their own Fortnite battles,” said Jonathan
Berkowitz, president, Hasbro Brands. “Through our collaboration
with Epic Games, fans will now have the ability to experience the
Battle Royale in all new ways, whether it’s the active and
adventurous fun of a NERF Fortnite blaster battle or the exciting
strategizing of playing MONOPOLY Fortnite with friends.”
“Hasbro is well-known for bringing iconic brands to life, and
we’re honored to collaborate on an awesome lineup that delivers on
the fun of Fornite,” said Epic Games co-founder Mark Rein. “NERF
blasters are truly the best way to reenact Fortnite battles outside
of the game, and we can’t wait to see our fans create Fortnite
stories all of their own with the iconic accessories seen in the
game, or by bringing the battle offscreen with MONOPOLY.”
Fortnite is the action building game from Epic Games that lets
you drop into a massive 100-player PvP Battle Royale or team up
with friends in a co-op campaign to Save The World against a horde
of monsters. Craft and loot in giant worlds where no two games are
ever the same. Fortnite Battle Royale is free and available on PC,
Mac, PlayStation 4, Xbox One, Switch, iOS, and Android.
HAS-B
About HASBROHasbro (NASDAQ: HAS) is a global play
and entertainment company committed to Creating the World's
Best Play Experiences. From toys and games to television,
movies, digital gaming and consumer products, Hasbro offers a
variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner
brands. Through its entertainment labels, Allspark Pictures and
Allspark Animation, the Company is building its brands globally
through great storytelling and content on all screens.
Hasbro is committed to making the world a better place for
children and their families through corporate social responsibility
and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best
Corporate Citizens list by CR Magazine, and has been named one
of the World’s Most Ethical Companies® by Ethisphere
Institute for the past seven years. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
About Epic GamesFounded in 1991, Epic Games is the
creator of Fortnite, Unreal, Gears of War, Shadow Complex, and the
Infinity Blade series of games. Epic's Unreal Engine technology
brings high-fidelity, interactive experiences to PC, console,
mobile, AR, VR and the Web. Unreal Engine is freely available at
unrealengine.com. For more information on the studio, visit
epicgames.com and check out @EpicGames.
About IMGIMG is a global leader in sports, fashion,
events and media, operating in more than 30 countries. The company
manages some of the world’s greatest sports figures and fashion
icons; stages hundreds of live events and branded entertainment
experiences annually; and is a leading independent producer and
distributor of sports and entertainment media. IMG also specializes
in sports training and league development, as well as marketing,
media and licensing for brands, sports organizations and collegiate
institutions. IMG is part of the Endeavor (formerly WME | IMG)
network.
Epic, Epic Games, and Fortnite and their related logos
are registered trademarks of Epic Games, Inc. in the USA
(Reg. U.S. Pat. & Tm. Off.) and elsewhere.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180910005057/en/
HasbroJen DeAngelis, 401-727-6833Global
Communicationsjen.deangelis@hasbro.com
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