Jerry Canning Joins National CineMedia (NCM) as Vice President, Digital Ad Sales
June 26 2018 - 3:25PM
Business Wire
National CineMedia (NCM), America’s Movie Network, has named
Jerry Canning to the new role of Vice President, Digital Ad Sales.
A digital industry thought-leader with long stints at Facebook and
Google, Canning will lead the company’s digital advertising sales
efforts and help connect brands to movie audiences through NCM’s
digital products including Cinema Accelerator, Noovie ARcade, and
Fantasy Movie League.
Most recently, Canning served as Vice President of the Advanced
TV company Simulmedia, where he partnered with marketers to
leverage data to connect linear TV campaigns to business outcomes.
Prior to this, he spent three years at Facebook as Industry
Director, Financial Services, overseeing Facebook’s business growth
across the banking, insurance and real estate categories. Before
joining Facebook, Canning spent nearly 10 years leading large sales
teams at Google, first as Regional Manager, East Coast and then as
Industry Director, Financial Services, overseeing the Finance
vertical and building strong partnerships with clients in the
finance services, credit card, banking and payment categories.
Past sales leadership experience also includes roles at iWon.com
and Turner Broadcasting, where he was responsible for selling
integrated client partnerships for CNN, TBS, TNT, Cartoon Network,
sports franchises, events, facilities, and licensed properties.
Before beginning his career in media sales, Canning spent 10 years
as VP of Marketing at Foot Locker, leading relationships with the
NBA, NFL, MLB and key vendor partners including NIKE and
Reebok.
Canning holds a Bachelor of Arts degree in
Communications/Business from Muhlenberg College.
He will be based in NCM’s New York office and report to
Executive Vice President & Chief Revenue Officer Scott
Felenstein, who noted that, “With NCM’s Noovie digital ecosystem
rapidly expanding, Jerry’s wealth of expertise in the digital space
is exactly what we need to help our brand partners take advantage
of NCM’s unique ability to reach movie audiences in theaters and
beyond – wherever they are engaging with movie-related content.
He’s a great addition to our team at an exciting time in cinema
advertising’s digital revolution.”
About National CineMedia (NCM)
National CineMedia (NCM) is America's Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector
between brands and movie audiences. According to Nielsen, more than
700 million moviegoers annually attend theaters that are currently
under contract to present NCM's Noovie pre-show in 54 leading
national and regional theater circuits including AMC Entertainment
Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal
Entertainment Group. NCM's cinema advertising network offers broad
reach and unparalleled audience engagement with over 20,800 screens
in over 1,650 theaters in 187 Designated Market Areas® (all of the
top 50). NCM Digital goes beyond the big screen, extending
in-theater campaigns into online and mobile marketing programs to
reach entertainment audiences. National CineMedia, Inc. (NASDAQ:
NCMI) owns a 48.8% interest in, and is the managing member of,
National CineMedia, LLC. For more information,
visit www.ncm.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180626006478/en/
National CineMediaAmy Jane Finnerty,
212-931-8117amy.finnerty@ncm.com
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