NEW YORK, May 23, 2018 /PRNewswire/ -- Global public
relations leader Porter Novelli (PN) was appointed by The Economist
for global support of the outlet's Pride and Prejudice event across
three markets: New York,
London and Hong Kong. The appointment follows the launch
of Porter Novelli's global Purpose Practice, which specializes in
purpose-driven brand strategy, corporate social responsibility
(CSR), social marketing, social impact and brand
communications.
Chaired by senior editors from The Economist, attendees and
panelists at the Pride and Prejudice summit will continue to
challenge and advance the global conversation around lesbian, gay,
bisexual and transgender (LGBT) diversity and inclusion.
"We're delighted to have Porter Novelli as our official PR
partner for this year's Pride & Prejudice," said Emma West, global head of marketing at The
Economist. "We share many of the same values as Porter Novelli and
together we hope to push the global LGBT agenda forward, improving
the legal rights and societal treatment of LGBT people
worldwide."
As a partner for Pride and Prejudice, Porter Novelli will
support alliance building, media relations and content development
initiatives. The project aligns with the agency's Purpose practice,
which is dedicated to making a positive impact on business, brands
and society.
"We're thrilled to partner with The Economist and their partners
to publicize what has now become a major LGBT focused event," said
Ravi Sunnak, executive vice president of sustainable development
goals and social impact at Porter Novelli. "At Porter Novelli, we
are committed to work that drives purposeful action and believe
that this event can translate discussions into meaningful
action."
This event follows a series of engagements Porter Novelli and
The Economist have activated across New
York and London.
The Pride and Prejudice summit takes place on May 24th 2018. For more information on
the event, please visit
http://prideandprejudice.economist.com/.
About Porter Novelli
Porter Novelli is a global public
relations agency born from the idea that the art of communication
can advance society. Over 45 years ago, we opened our doors – and
people's eyes and minds – for brands driven to make a positive
impact. Today, we are a global agency with the entrepreneurial
spirit of boutique specialists. We continue to build that bridge
between purpose and business imperatives, and believe that a
healthy bottom line can also make a remarkable impact.
For additional information, please visit www.porternovelli.com.
Porter Novelli is a part of the Omnicom Public Relations Group.
About The Economist Events Group
The Economist Events' philosophy is to tackle issues with a
forward-looking, uniquely global perspective. We aim to create
events for the intellectually curious: people who enjoy ideas and
who are passionate about the issues that define our world.
For additional information, please visit:
https://events.economist.com/
Contact:
Amy
Marriott
Porter Novelli
amy.marriott@porternovelli.com
404-917-6988
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SOURCE Porter Novelli