DODGEVILLE, Wis., April 17, 2018 /PRNewswire/ -- The iconic
monarch butterfly needs our help. Lands' End and the Save Our
Monarchs Foundation are aflutter with activity to save the beloved
creature. Now, Lands' End customers can help too. Beginning today
through Earth Day, April 22, Lands'
End will donate $4.50 to the Save Our
Monarchs Foundation for each butterfly motif embroidered on
applicable products. In addition, Lands' End will encourage
customers to plant milkweed, which is critical to the survival of
the monarch, by providing seed packets with orders placed on Earth
Day.
"Our commitment to the environment is an ongoing priority at
Lands' End," said Jerome Griffith,
chief executive officer, Lands' End. "From planting more than 1.4
million trees with the National Forest Foundation to developing
creative solutions to reduce waste, we take action to benefit the
environment. Through our work with the Save Our Monarchs
Foundation, we hope to raise awareness of this important issue and
encourage people to restore monarch butterfly habitats as we are
doing on our campus in Wisconsin."
Planting Seeds To Support The Survival Of The
Monarch
Since 1992, monarch numbers have dropped 90 percent.
The milkweed plant population, which is indispensable to the
monarch, is also down 90 percent due to loss of habitat. Milkweed
plants are the only source of food for the monarch caterpillar. The
best way to help the monarch is to rebuild their habitat by
planting milkweed, providing them with the food they need to
survive.
Each milkweed (Asclepius syriaca) seed packet provided to Lands'
End customers includes between 25-30 seeds and planting
instructions. The Save Our Monarchs Foundation also sells milkweed
seed packets year round, with profits benefitting the 501(c)(3), at
www.SaveOurMonarchs.org.
Taking Action On Campus
Already at Lands' End
headquarters in Dodgeville, Wis.,
employees have joined the effort. In coordination with the
Driftless Area Land Conservancy, Lands' End has started to plant an
additional 3.5 acres of prairie and wildflowers. These plants are a
natural habitat for important pollinators such as the endangered
monarch butterflies.
About Lands' End, Inc.
Lands' End, Inc. (NASDAQ: LE) is a leading multi-channel retailer
of clothing, accessories, footwear and home products. We offer
products through catalogs, online at www.landsend.com and
affiliated specialty and international websites, and through retail
locations. We are a classic American lifestyle brand with a passion
for quality, legendary service and real value, and seek to deliver
timeless style for men, women, kids and the home.
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SOURCE Lands' End, Inc.