Introducing Allswell: New Digital Home Brand Featuring Luxe Collection of Mattresses and Curated Bedding
February 28 2018 - 6:02AM
Business Wire
Walmart-powered startup renames King mattress
“The Supreme Queen” in nod to target customer
Walmart announced this morning the unveiling of Allswell, a
design-centric home brand, launching with its Debut Collection of
luxe mattresses and stylish bedding. As part of an ongoing
e-commerce strategy to differentiate the assortment offered through
its family of e-commerce sites, Allswell marks Walmart’s first
homegrown digital brand aimed to deliver an elevated assortment and
increasingly convenient shopping experiences for the company’s
expanding base of customers. To herald the launch, this
female-helmed startup, led by Arlyn Davich, has renamed the
King-sized mattress the “Supreme Queen” in recognition of all women
who deserve the highest honor.
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Allswell unveils its Debut Collection of
luxe mattresses and bedding on AllswellHome.com (Photo: Business
Wire)
Allswell’s first collection is for home’s true sanctuary – the
bedroom. Designed to give women the shopping experience they crave,
Allswell provides a seamless digital experience for crafting a
dream bed; from the optimal mattress to the perfect accent pillow
and everything in between. The collection, exclusively sold on
AllswellHome.com, includes two luxe mattresses – The Softer One and
The Firmer One – and four limited-edition bedding sets, or
“Bedscapes,” curated by top tastemakers including Genevieve Gorder
(TV host; HGTV), Rachel Parcell (blogger and women’s clothing
designer; Pink Peonies), Jeremiah Brent (interior designer; TLC)
and Athena Calderone (entertaining expert; EyeSwoon).
Each Bedscape embodies the tastemaker’s design aesthetic:
Brent’s Bedscape is named “New American,” Gorder’s “Globally
Inspired,” Parcell’s “Modern Glam” and Calderone’s “Tonal
Textures.” Mattress prices range from $495 (Twin) to $1,035
(Supreme Queen) and individual bedding items range from $60 to
$350. The Queen Bedscapes, which include everything from pillows
and fills, to the accent pillows and throws, range from $980 to
$1200.
Allswell is led by Arlyn Davich, a successful entrepreneur with
a decade of CEO experience, who will oversee launch, growth, and
operations as President. “Women aspire to have a beautiful,
well-designed home, and not just a comfortable mattress,” said
Davich. “Now women don’t have to choose form or function and they
can have it all in a few clicks.”
Allswell was named after extensive conversations with shoppers,
especially women, about how they wanted to feel at home,
particularly before resting their head on their pillow. “We heard
loud and clear that people craved the ability to feel that all is
well in the world – both on the days when the stars aligned and
through life’s tougher moments,” shared Davich. “The name
‘Allswell’ embodies that philosophy.”
Ready. Set. Dream.
Allswell’s mattresses flaunt impressive features and benefits
amounting to a mattress so luxurious it’s hard to believe it ships
in a box. Both Softer and Firmer versions measure a full 12-inches
tall, come with a built-in plush topper, are encased in a
specially-woven fabric designed to feel cool to the touch and are
constructed with natural ingredients like plant-derived oils,
charcoal and green tea extract. The Softer One layers performance
memory foams that provide both breathability and support. The
Firmer One layers these same memory foams atop several hundred
individually wrapped 13-gauge coils for added support. Both
mattresses are finished with a silver cording that is as beautiful
as it is strong.
On the bedding front, Allswell partnered with a curated group of
top mills and artisans to craft its sophisticated, modern and
comfortable Launch Collection. The percale sheeting and duvets
offer a light yet luxurious feel achieved through a unique blend of
cotton and Tencel, and garment washing process. Blankets and
coverlets are stonewashed for a textured effect and lived-in
appearance. Accent pillows and throws come in both bold patterns
and muted colors, offering options for statement pieces or design
versatility. Utility bedding like duvet inserts and pillows combine
Hygro Cotton® hollow core yarn, which boasts temperature regulating
benefits, with hypoallergenic fiber fill.
In addition to its best-in-class products, Allswell will offer
top-notch service and support throughout the customer journey.
Allswell shoppers can choose between ground shipping and White
Glove delivery, with the option to have their old mattress hauled
away at no additional cost. The brand has recruited a roster of
customer support agents (“Allstars”) who assist shoppers with
everything from pre-order questions to scheduling White Glove
deliveries. More information is available at AllswellHome.com.
About Allswell
Allswell is a design-centric digital brand that makes shopping
for luxe mattresses and stylish bedding fast and fool-proof.
Launching with two mattresses – one softer and one firmer – and
four limited-edition curated Bedscapes by notable tastemakers,
Allswell makes it look like you hired (and paid for) an interior
decorator. This women-led brand helmed by successful entrepreneur
Arlyn Davich, brought on Jeremiah Brent (interior designer; TLC),
Genevieve Gorder (TV host, HGTV), Rachel Parcell (blogger and
women’s clothing designer; Pink Peonies) and Athena Calderone
(entertaining expert; EyeSwoon) to do the work for you. After all,
you make a lot of hard decisions, don’t make what you sleep on one
of them. Visit AllswellHome.com to view the Launch Collection.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, nearly 270
million customers and members visit our more than 11,700 stores
under nearly 59 banners in 28 countries and eCommerce
websites. With fiscal year 2018 revenue of $500.3 billion,
Walmart employs approximately 2.3 million associates worldwide.
Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information
about Walmart can be found by
visiting http://corporate.walmart.com, on Facebook
at http://facebook.com/walmart and on Twitter
at http://twitter.com/walmart.
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version on businesswire.com: http://www.businesswire.com/news/home/20180228005495/en/
Walmart Inc.Media Relations:Ravi Jariwala,
800-331-0085news.walmart.com/reporterorfor AllswellMarketing +
Communications:Allison Brodallswell@alisonbrodmc.com
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