HAMPTON, N.H., Jan. 16, 2018 /PRNewswire/ -- Planet Fitness,
Inc. (NYSE: PLNT), one of the largest and fastest-growing
franchisors and operators of fitness centers in the U.S., today
announced the upcoming opening of its first club in Monterrey,
Mexico. The country's first
Judgement Free Zone® in Santa
Catarina is expected to officially open this spring.
Planet Fitness has over 10.5 million members with clubs
located in all 50 states, Puerto Rico, Canada,
the Dominican Republic and Panama. Founded in 1992, Planet Fitness is
known for the combination of its high-quality fitness experience,
affordable prices, and hassle-free, non-intimidating environment
known as the Judgement Free Zone®.
"We are excited to announce our entrance into Mexico as we continue to extend our footprint
and expand our brand internationally," said Chris Rondeau, chief executive officer of Planet
Fitness. "We continue to see an increasing global enthusiasm for
our brand and we look forward to entering this new market and
introducing the Santa Catarina
community to the Judgement Free Zone.®"
Each Planet Fitness location features the brand's iconic "Lunk
Alarm" – a purple and yellow siren on the wall used as a
light-hearted reminder that grunting, dropping weights or judging
others is not permitted. As a member appreciation
gesture, Planet Fitness Santa Catarina will provide free
pizza on the first Monday of every month and free sweet bread,
known locally as pan dulce, on the second Tuesday of every month
while supplies last – a reminder that it's okay to treat yourself
every once in a while after a good workout.
The Santa Catarina club will
feature brand-name cardio and strength equipment, circuit training,
fully-equipped locker rooms with day lockers and showers, numerous
flat screen televisions and free small group fitness instruction by
certified trainers. PF Black Card® members will have the ability to
bring a guest at no additional charge and have access to
HydroMassage® recliners, massage chairs, PF Cuts, and much more.
JEG-Fit LLC, a Planet Fitness franchisee group since 2011, is the
owner and operator of the Monterrey location and currently owns 19
locations throughout Arizona and
Washington.
To find a Planet Fitness club or learn more about the Judgement
Free Zone®, please visit PlanetFitness.com.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is
one of the largest and fastest-growing franchisors and operators of
fitness centers in the United States by number of members
and locations. As of September 30, 2017, Planet
Fitness had approximately 10.5 million members and 1,432
stores in 49 states, the District of Columbia, Puerto
Rico, Canada and the Dominican Republic. The
Company's mission is to enhance people's lives by providing a
high-quality fitness experience in a welcoming, non-intimidating
environment, which we call the Judgement Free Zone®. More than 95%
of Planet Fitness stores are owned and operated by
independent business men and women.
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SOURCE Planet Fitness, Inc.