Williams-Sonoma, Inc. Introduces Robin
January 04 2018 - 9:00AM
Business Wire
Williams-Sonoma, Inc. launches a new branded
collection of products focused on sleep and wellness
Williams-Sonoma, Inc. (NYSE: WSM) today announces the launch of
Robin, a new multi-channel specialty brand within the
Williams-Sonoma, Inc. portfolio focused on fostering healthier
lifestyles through improved sleep quality. The Robin suite of
products is designed to aid in sleep quality and wellness by
promoting rest, renewal, and relaxation.
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Robin Mattress (Photo: Business Wire)
The Robin collection of products will be sold in select stores
and online by Pottery Barn, Pottery Barn Kids, PBteen, West Elm and
Williams-Sonoma Home. The brand’s launch is anchored by the
exclusive Robin Sleep System, which includes the Robin Pocket
Spring Mattress Set and the SleepScore Max Sleep Improvement
Monitor. Starting at $629, the Robin Sleep System offers a
convenient path to healthier sleep.
“We are excited to educate and inspire customers with Robin’s
assortment of thoughtfully designed products and customizable
features that deliver a differentiated and purposeful wellness
experience,” said Laura Alber, President and Chief Executive
Officer of Williams-Sonoma, Inc. “The Robin brand continues our
rich tradition of delivering purposefully-designed products that
make a meaningful difference in our customers’ lives.”
Anddria Varnado, Vice President of Strategy and Business
Development for Williams-Sonoma, Inc., added, “Sleep has emerged as
a powerful tool in promoting health, productivity and vitality, and
our customers’ interest in high-quality products that support and
improve their well-being is intensifying. Robin extends our vibrant
portfolio of brands by delivering new and valuable product
experiences to our customers.”
The Robin collection features the recently launched SleepScore
Max Sleep Improvement Monitor by SleepScore Labs. The small,
non-contact device is designed to measure sleep in detail,
including the quality and quantity of sleep, from a customer’s
nightstand and served as an instrument when SleepScore Labs tested
the Robin mattress sets in bringing the best sleep. Over 80 percent
of participants who were surveyed by SleepScore Labs about the new
Robin Pocket Spring Mattress mentioned falling asleep more easily
and waking up without trouble in the morning. Additionally, over 50
percent of participants mentioned a substantial improvement in
their sleep quality.
“Williams-Sonoma, Inc.’s commitment to enhancing customers’
lives at home through some of the world’s best retail brands and
their constant focus on innovation aligns incredibly well with
SleepScore Labs’ mission and vision,” said Colin Lawlor, Chief
Executive Officer of SleepScore Labs. “Combining the proven quality
and comfort of the Robin Mattress Set with the world’s most
advanced non-contact sleep improvement capabilities of SleepScore
Max will help millions of people to sleep and live better. We have
completed thorough testing and research on the Robin mattress and
are honored to work with Williams-Sonoma, Inc. on this
mission.”
Williams-Sonoma, Inc.’s extension into the sleep solutions
market is marked by its unique, home furnishings-based perspective
and commitment to the individual customer experience. By offering a
brand dedicated to improving sleep quality and wellness through
exclusive products, innovative technology and customizable
solutions, Williams-Sonoma, Inc. is helping customers experience a
more restful, relaxing and restorative sleep.
Product Assortment and Specifications:
- Robin Pocket Spring Mattress Set
– Includes a mattress designed to offer head-to-toe support with a
choice of specially-designed zip-on mattress toppers. The Plush
Comfort Topper is crafted with sustainable TENCEL® to help regulate
body temperature, while the Cool Comfort Topper wicks away moisture
and promotes airflow.
- SleepScore Max Sleep Improvement
Monitor – Powered by SleepScore by ResMed™ technology, it
provides the world’s most accurate and sophisticated sleep tracking
next to clinical sleep measures, and includes a non-contact bedside
sleep monitor and smartphone app to track sleep and offer
personalized recommendations.
- Robin Foundation – Provides
additional support for the mattress and is available in standard
and low-profile heights with removable metal legs and flat-panel
design for quick and easy shipment.
The Robin Pocket Spring Mattress Set and Robin Foundation will
be available in Twin, Full, Queen, King and California King and can
be purchased online or in select stores in the U.S. in early
January, and ship directly to customers in an easy to unpack
box.
To learn more, visit www.restwithrobin.com.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality
products for the home. These products, representing nine distinct
merchandise strategies – Williams Sonoma, Pottery Barn, Pottery
Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation,
Mark and Graham, and Robin – are marketed through e-commerce
websites, direct mail catalogs and retail stores. Williams-Sonoma,
Inc. currently operates in the United States, Canada, Australia and
the United Kingdom, offers international shipping to customers
worldwide, and has unaffiliated franchises that operate stores in
the Middle East, the Philippines and South Korea, and stores and
e-commerce websites in Mexico.
ABOUT SleepScore Labs
SleepScore Labs advances the science and technologies around
sleep and overall health. Together with the foremost medical,
health, and scientific experts from around the world, the company
utilizes SleepScore™ by ResMed technology to provide the most
accurate and advanced sleep improvement system for consumers as
well as an evolving ecosystem that includes data insights, product
evaluation tools, and technology licensing opportunities for
companies developing products and solutions in the sleep industry.
Based in Carlsbad, California, SleepScore Labs was created in 2016
as a joint venture between ResMed, Dr. Mehmet Oz, and Pegasus
Capital Advisors L.P. to accurately measure sleep while connecting
consumers to solutions that help people sleep, feel and live
better. For more information on SleepScore Labs visit
www.sleepscore.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20180104005201/en/
Williams-Sonoma, Inc.Jess HaroJHaro@wsgc.comorMethod for
SleepScore LabsAmanda
Jonessleepscore@methodcommunications.comorSleepScore LabsKathy
Bricaud, 858-264-5830press@sleepscorelabs.com
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