Electronic Arts Teams Up With Nomadic Entertainment Group for EA SPORTS Bowl
December 13 2017 - 3:01PM
Business Wire
Imagine Dragons Headline the Weekend’s Best
Party; Machine Gun Kelly and Mura Masa to Open the Show
Today Electronic Arts Inc. (NASDAQ: EA) and Nomadic
Entertainment Group revealed that Imagine Dragons will headline EA
SPORTS Bowl on Thursday, February 1 at NOMADIC LIVE! at the
Minneapolis Armory. Also, Machine Gun Kelly and Mura Masa are the
opening acts for the band Thursday night. EA SPORTS Bowl has long
served as the unofficial kickoff to the biggest weekend in the NFL
season, and this year EA has partnered with Nomadic Entertainment
once again to bring one of the world’s hottest acts to the stage.
Tickets go on sale Friday, Dec. 15 at Ticketmaster.com.
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“EA SPORTS Bowl has always been one of the hottest tickets in
town, and we’re keeping that going this year with Imagine Dragons,”
said Randy Chase, Senior Director of Marketing at EA SPORTS.
“That’s not all though, as fans can also expect to see additional
performances by Machine Gun Kelly and Mura Masa, and there will
also be numerous athletes and celebrities in attendance.”
“We’re excited to bring back EA SPORTS Bowl to kick off what
will be the epicenter of world-class entertainment for three nights
in Minneapolis during Super Week,” said Jack Murphy, Nomadic
Entertainment President. “Imagine Dragons will deliver a thundering
performance at NOMADIC LIVE! for 30,000+ guests who will get to be
a part of one of the hottest tickets in town during one of the
biggest sporting events in the world.”
NOMADIC LIVE! at the Minneapolis Armory will serve as the
epicenter of entertainment in downtown Minneapolis leading up to
professional football’s Championship Game. President Jack Murphy’s
vision for NOMADIC LIVE! will be a 300,000 square-foot,
multi-tiered nightclub offering a VIP experience for sponsors and
guests and featuring three nights of the biggest performing acts in
the world and THE hottest place leading up to the big game. With
its tiered mezzanine and two levels of parking, NOMADIC LIVE! at
The Armory will host approximately 35,000 guests during Super Week
with a premium nightlife experience, while providing a private and
unique white-glove marquee for celebrities and VIP ticket
holders.
The EA SPORTS brand is one of the leading sports entertainment
brands in the world, with top-selling video game franchises,
award-winning interactive technology, fan programs and
cross-platform digital experiences. The EA SPORTS studios create
connected experiences that ignite the emotion of sports through
video games, including Madden NFL football, EA SPORTS FIFA, NHL®
hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf and EA
SPORTS UFC®.
For more information about EA SPORTS games, including news,
video, blogs, forums and game apps, please visit
http://www.easports.com to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company delivers games, content and
online services for Internet-connected consoles, personal
computers, mobile phones and tablets. EA has more than 300 million
registered players around the world.
In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands
such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Star
Wars™ Battlefront™, Need for Speed™, Dragon Age™ and Plants vs.
Zombies™. More information about EA is available at
www.ea.com/news.
EA SPORTS, Longshot, Frostbite, The Sims, Dragon Age, Plants vs.
Zombies, SSX, Battlefield and Battlefield 4 are trademarks of
Electronic Arts Inc. and its subsidiaries. John Madden, NFL, NHL,
NBA, PGA TOUR, UFC and FIFA are the property of their respective
owners and used with permission.
About Nomadic Entertainment Group
With brands and consumers demanding more personalized and
premium experiences at marquee events, Nomadic Entertainment Group
was formed to deliver live entertainment and high-end hospitality
at the world’s largest sports and entertainment occasions. The
company’s vision comes from Jack Murphy, who for nearly three
decades has produced and executed the biggest and most lasting
premium entertainment extravaganzas including last year’s
mega-successful Club NOMADIC in Houston.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171213005918/en/
Electronic ArtsJino Talens, 650-628-9111Sr PR
Managerjtalens@ea.comBrad Hilderbrand, 407-386-4246Senior
Publicistbhilderbrand@ea.comorNomadic Entertainment PRLia Giordano,
949-438-1089lia@thebrandamp.com
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