EAST HANOVER, N.J.,
Aug. 21, 2017 /PRNewswire/
-- Today, Google revealed that the next version of its mobile
operating system, Android, is named after the world's favorite
cookie1 – Android OREO. Historically, Google has
named each successive Android release after sweet
treats like Eclair, Ice Cream Sandwich and most recently,
Nougat. The Android OREO release marks a global
collaboration between the OREO brand and Google, which kicks
off with the debut of the Android OREO superhero — a new
character who personifies the powers of this iconic duo and the
features of the new operating system.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8162351-oreo-google-reveal-android-oreo-operating-system-superhero/
Poised to be a pop-culture icon, Android OREO channels
the playfulness of OREO and intelligence of Android to
spread joy throughout the world. And, like all iconic superheroes,
the Android OREO superhero originated from a wondrous, and
unique, moment in time: the 2017 solar eclipse. To see
Android OREO's story, visit:
https://www.youtube.com/watch?v=twZggnNbFqo.
"It's not every day that iconic brands like OREO
and Android join forces in a way that is truly reflective of
both brands' personalities," said Justin
Parnell, Global Brand Director, OREO. "The
OREO brand is on a mission to bring people together through
fun, playful moments, so infusing the playfulness of OREO
with the openness of Android is the perfect match. And with the
Android OREO superhero, we're continuing on our path to
engage our fans across the world in innovative ways."
To welcome the Android OREO superhero and celebrate this
major cultural moment, Google and OREO unveiled Android
OREO's superpowers today during a solar eclipse viewing
event in New York City near
Chelsea Market, the location of the original Nabisco bakery
where the first OREO cookie was made. The celebration
revealed the Android OREO kinetic statue—a first of its kind
for Android. Building on Google's tradition of creating giant lawn
statues for every Android release, which are housed at its
headquarters in Mountain View,
California, this new version of the Android OREO
statue adds a layer of playful interactivity the OREO brand
is known for, together with Android's rich history with
robotics. Custom OREO cookies featuring the Android logo on
the wafer embossment were also unveiled – an exclusive run created
for the event.
The Android OREO partnership will entail a variety of
global initiatives designed to create innovative, playful
experiences for both OREO and Android fans. Earlier
this year, the OREO brand and Google teamed up for a unique
take on the OREO Dunk Challenge campaign, creating a mobile
site that allowed users to virtually dunk an OREO cookie,
launching it into "space" and back via Google Earth and Google
Street View.
Learn more about OREO by following @OREO on
Facebook, Twitter, Tumblr and Instagram. For more fun facts on
OREO biscuits, see here.
About OREO
OREO is the world's favorite
biscuit, enjoyed by families and friends in more than 100 countries
around the world. OREO is the best-selling biscuit of the
21st century with over $2 billion in
global annual revenues. The OREO biscuit TWIST LICK DUNK
ritual has become the signature way to enjoy this iconic biscuit
for many different cultures around the world. OREO has a
Facebook community of more than 40 million OREO lovers
around the globe, representing over 200 countries and dozens of
different languages. OREO ranks among the top five brand
Facebook pages in the world. OREO celebrated its 100th
birthday on March 6, 2012. Visit
www.OREO.com for more information.
About Mondelēz International
Mondelēz
International, Inc. (NASDAQ: MDLZ) is building the best snacking
company in the world, with 2016 net revenues of approximately
$26 billion. Creating more
moments of joy in approximately 165 countries, Mondelēz
International is a world leader in biscuits, chocolate, gum, candy
and powdered beverages, featuring global Power Brands such as
Oreo and belVita biscuits; Cadbury Dairy Milk
and Milka chocolate; and Trident gum. Mondelēz
International is a proud member of the Standard and Poor's 500,
NASDAQ 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow us on Twitter at
www.twitter.com/MDLZ.
1 Source: Euromonitor International Limited;
Packaged Food 2017 edition, as per sweet and savoury biscuits
definitions, retail value sales, rsp, 2016
Contacts:
|
|
Valerie
Moens
|
Seagren
Doran
|
Mondelēz
International
|
Weber
Shandwick
|
news@mdlz.com
|
SDoran@webershandwick.com
|
847-943-5678
|
212-836-3012
|
View original
content:http://www.prnewswire.com/news-releases/google-and-oreo-team-up-to-reveal-android-oreo-300507176.html
SOURCE Mondelez