LOS ANGELES,
June 20, 2017 /PRNewswire/
-- Real-time reality series and original YouTube franchise,
@SummerBreak, returns for a fifth season with a diverse cast
of Los Angeles high school juniors
and seniors ready for a summer fueled by creative passions,
friendship, college prep, and endless adventure. The social
media-driven reality series follows 12 teens and their dreams,
stakes, and heartbreaks.
The new season launches June
25 with episodes every Sunday, Tuesday, and Thursday through
the end of summer.
@SummerBreak is part of AT&T
Hello Lab, a collection of original entertainment created by,
for and with Millennial and Gen Z audiences.
Fans can expect to follow and engage with more personal
and purposeful content than ever before, as the cast is shooting
much more of this season themselves. The series will follow a
relatable cast with high aspirations and commitment to social good,
including:
- Nastasya Generalova, a
gymnast, on her journey as she trains for a spot in the 2020
Olympics;
- Amindi Frost, a singer/songwriter working on her debut
EP, coming off the success of her first single, "Pine
& Ginger"
- Harlan Holdman-Belsma, an
artist and illustrator looking to focus on his art before heading
to college, also the lead singer and guitarist for The Pavement, a
Santa Monica local psychedelic,
funk, rock band;
- Isaiah Wood, an
out-and-proud junior and advocate for the LGBTQ
community
"This demographic is ever changing. Their value systems,
their aspirations, their political agendas are all rapidly
evolving. And @SummerBreak as a franchise has always intended to
reflect youth culture by putting the story in their hands. This
year, for the fifth season, we found an engaging and dynamic group
who are changing their communities and chasing creative passions in
ways that we hope inspire this audience unlike any year before,"
says Billy Parks, EVP of Otter Media
creator and EP of @SummerBreak.
Fullscreen is a streaming over-the-top (OTT, or
over-the-internet) service of Otter Media, AT&T's* joint
venture with the Chernin Group.
"When AT&T first debuted @SummerBreak five years ago
we knew we'd found something special," said Valerie Vargas, senior vice president -
advertising and Creator Lab, AT&T. "Every year the cast
wows us with their openness and authenticity in a way that helps
other teens connect with each other and feel like they're
understood."
Fans can follow the cast in real-time on the @SummerBreak
Instagram and Snapchat, as well as on group text platform, Public.
The show will also publish regular content on Tumblr, YouTube,
Facebook, Twitter, and Giphy, and as the season progresses,
Musical.ly.
YouTube and Facebook will continue to be distribution
platforms for @SummerBreak, which will also be available on DIRECTV
NOW in fall 2017.
Learn more at
@ATTHelloLab.
*About AT&T
AT&T Inc. (NYSE:T)
helps millions around the globe connect with leading
entertainment, business, mobile and high speed internet services.
We offer the nation's best data network** and the best global
coverage of any U.S. wireless provider. We're one of the world's
largest providers of pay TV. We have TV customers in the U.S. and
11 Latin American countries. Nearly 3.5 million companies, from
small to large businesses around the globe, turn to AT&T for
our highly secure smart solutions.
AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc. Additional information
about AT&T products and services is available
at
about.att.com. Follow our news on Twitter at
@ATT, on Facebook at facebook.com/att and
on YouTube at
youtube.com/att.
© 2017 AT&T Intellectual Property. All rights
reserved. AT&T, the Globe logo and other marks are trademarks
and service marks of AT&T Intellectual Property and/or AT&T
affiliated companies. All other marks contained herein are the
property of their respective owners.
**Claim based on the Nielsen Certified Data Network Score.
Score includes data reported by wireless consumers in the Nielsen
Mobile Insights survey, network measurements from Nielsen Mobile
Performance and Nielsen Drive Test Benchmarks for Q4 2016 + Q1 2017
across 121 markets.
About Fullscreen
Fullscreen is a next-generation entertainment company that
creates experiences people love. We work with both creators and
brands to serve fans producing social-first strategies and content
for clients including Fortune 500 brands, media companies, and
entertainment properties.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/summerbreak-the-original-social-media-fueled-teen-reality-series-debuts-season-5-june-25-with-att-hello-lab-300477028.html
SOURCE AT&T Inc.