Perion’s Undertone Division Named as a Snapchat Creative Partner
October 03 2017 - 7:00AM
Business Wire
This Partnership Fortifies Perion’s Growth
Strategy, Via Undertone, Its Creative Advertising Division
Perion Network Ltd. (NASDAQ: PERI) announced that Undertone, its
creative advertising division and a leader in engaging digital
advertising experiences for brands and publishers, has been named
an official Snapchat Creative Partner. As a Snapchat Creative
Partner, Undertone has been recognized for its outstanding ability
to bring its dynamic creative to the Snapchat platform.
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Doron Gerstel, Perion’s CEO commented, “This is a strategic
partnership for Perion, adding another layer to our creative
advertising division. For the last 16 years, Undertone has been
helping the world’s most recognizable brands deliver engaging
digital ad experiences to drive business results. We are honored
that Snapchat has recognized our work and included Undertone as a
part of the elite group of partners.”
The Snapchat platform offers brands a number of creative
capabilities, including gaming, interactive video, image and video
carousels, and user-customizable fields. Undertone has already
partnered with brands like Unify Water and Niagara to help them
deliver high impact creative that taps into the unique functions
and features of the Snapchat platform.
“This partnership underlines our commitment to cross-platform
creativity and helping brands connect with consumers however they
consume content,” said Mike Pallad, President of Undertone. “With
173 million daily users around the world, Snapchat represents an
important avenue for brands. We are proud that Snapchat has
recognized our commitment to delivering impactful creative for our
clients.”
About Perion Network Ltd.:
Perion is a global technology company that delivers advertising
solutions to brands and publishers. Perion is committed to
providing data-driven execution, from high-impact ad formats to
branded search and a unified social and mobile programmatic
platform. More information about Perion may be found at
www.perion.com, and follow Perion on Twitter@perionnetwork.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will”, “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2016 filed with the SEC on March 7, 2017. Perion does
not assume any obligation to update these forward-looking
statements.
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version on businesswire.com: http://www.businesswire.com/news/home/20171003005742/en/
Perion Network Ltd.Investor relationsVicky Batkin+972
(73) 398-1000perion.investor.relations@perion.comSource: Perion
Network LTD.
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