Growth enablement company names CTO to focus on accelerating
AI innovation for its customers.
DANVERS,
Mass., April 25, 2024 /PRNewswire/ -- BrainSell,
the growth enablement company specializing in helping clients grow
with top-of-the-line business technology solutions, has promoted
Kevin Cook to Chief Technology
Officer (CTO). Cook's 15 years at BrainSell, working across
business functions, well positions him to manage and advance
BrainSell's technology strategy for the company and its
customers.
Cook brings diverse experience to the position, with a
background in physics, software architecture and programming, and a
strong track record in business development. During his nearly
15-year tenure at BrainSell, Cook has worn many hats, including
Vice President of Sales and Executive Vice President. Within these
many roles, Cook has always exhibited a professional and personal
drive to understand the "how" and "why" of the technologies we use
daily.
"When we started realizing we needed someone to take charge of
our technology endeavors, we knew right away Kevin was the go-to
choice," said Theresa Conway, Chief
Operating Officer at BrainSell. "A CTO needs to always be at the
forefront of the tech world with their finger on the pulse of what
will help the business and our customers succeed. Kevin was already
doing that; it just made sense."
"At BrainSell, we've always believed in harnessing the power of
technology to unlock data and deliver unparalleled value and
efficiency to our customers," said Cook. "As I step into the role
of CTO, I am committed to leading with a vision that not only
anticipates the needs of our market but also creates impactful
solutions that resonate with our users."
As Chief Technology Officer, Kevin
Cook will maintain and enhance current systems, lead
initiatives to adopt new technologies, and develop new technical
architecture. Additionally, Cook will be heading up BrainSell's
cybersecurity efforts, managing three key accounts, and researching
new technologies to drive revenue, growth, and operational
scalability for BrainSell and its clients. Cook will also be
responsible for guiding how BrainSell continues to leverage AI.
"One of the things that's going to be tremendously important as
I lean into this new role is Copilot; Microsoft's new AI tool,"
said Cook. "Everybody is talking about AI, but how do you make it
work in a sales environment? That's a question very few people have
a satisfactory answer to. How do I turn this tool into something
valuable for our customers? It's not a button where you press 'go.'
We're already working on a few ways to apply it."
Cook sees the role as a chance to leverage his long history of
technological expertise in a way that improves the customer
experience and drives additional value for all parties.
"I very much see BrainSell as a guiding force for our clients,
helping them navigate new technology," said Cook. "Finding the
right use case, finding the right technology, it's what we've done
all along. As CTO, I'm excited to continue helping clients make
sense of their technology options and apply them in the ways that
benefit them the most."
"I've known Kevin for years, and I can say with one hundred
percent certainty that there isn't a better person for this job,"
said CEO Jim Ward. "Kevin has a
passion for technology like no one else, and I know he'll be doing
big things for both our clients and internal team."
About BrainSell
Founded in 1999, BrainSell is a leading provider of growth
enablement solutions, specializing in blueprinting, data, and
technology services that empower businesses to achieve and surpass
their goals. Deeply committed to understanding each client's unique
challenges and opportunities, BrainSell delivers tailored,
end-to-end business transformation solutions that enhance
efficiency, productivity, and growth. Learn more at
brainsell.com.
Press Contact:
Connor O'Keefe
978-887-3870
https://www.brainsell.com/
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SOURCE BrainSell