Hershey Co. (HSY) has appointed JPMorgan Chase & Co. (JPM) to advise it on its options as it considers a counterbid for Cadbury PLC (CBY) following Kraft Foods Inc.'s (KFT) $16.8 billion offer, the U.K.'s Times online reported Wednesday, without citing sources.

Full story at http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6826738.ece

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