Obama Signs Tobacco-Regulation Legislation Into Law
June 22 2009 - 3:08PM
Dow Jones News
Saying he can relate to people who are struggling to kick
cigarettes, President Barack Obama signed into law legislation
giving the Food and Drug Administration strong new powers over the
way tobacco products are made and sold.
"Today, despite decades of lobbying and advertising by the
tobacco industry, we passed a law to help protect the next
generation of Americans from growing up with a deadly habit that so
many of our generation have lived with," Obama said at bill-signing
ceremony Monday at the White House.
Passed overwhelmingly by the House and Senate earlier this
month, the Family Smoking Prevention and Tobacco Control Act
requires companies that make tobacco products to register with the
FDA and provide the agency with a detailed product list. It would
assess user fees on manufacturers to pay for the cost of FDA
tobacco regulation.
Obama said the measure will help stop cigarette companies from
targeting young people, crucial because almost 90% of all smokers
began before they turned 18.
"I know, I was one of these teenagers," Obama said. "So I know
how difficult it can be to break this habit when it's been with you
for a long time."
The law will force cigarette packs to carry graphic warnings and
forbid the use of terms like "mild" and "low tar" in tobacco
advertisements. By July 2011, the top 50% of the front and rear
panels of cigarette boxes will consist of warnings.
The FDA will be able to closely regulate tobacco products, with
tobacco manufacturers and importers required to submit information
to the government about ingredients and additives in tobacco
products. By October, candy, fruit and spice flavors will be banned
from cigarettes.
Other provisions are aimed at lessening the appeal of smoking to
young people. Tobacco companies won't be allowed to sponsor
sporting events using product brand names, and they will be
prohibited from selling or giving away clothing featuring cigarette
brands or logos.
Obama said young people are "aggressively targeted as customers"
and "exposed to a constant and insidious barrage of advertising
where they live, where they learn and where they play."
The bill was opposed by lawmakers in North Carolina and the
state's two biggest tobacco companies - Reynolds American Inc.
(RAI) and Lorillard Inc. (LO). Altria Group, Inc. (MO) - the U.S.'s
biggest tobacco producer - backed the bill, however.
-By Henry J. Pulizzi, Dow Jones Newswires; 202-862-9256;
henry.pulizzi@dowjones.com
(Fawn Johnson contributed to this report.)