Resource Partnership for Winning Brands in U.S. Hispanic/Latino Markets
September 09 2010 - 12:52PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU),
www.WinningBrands.com, manufacturer of Winning Colours Stain
Remover, World's Most Versatile Cleaning Solution!™ has a new
partner to foster understanding and success for Winning Colours
within America's Spanish speaking communities, The Trinity Design
Group, www.TheTrinityDesignGroup.com, whose eco division has a
special interest in environmental cleaning solutions. The Trinity
Design Group has taken delivery of its initial Winning Colours
Stain Remover inventory, as a new distributor, to supply businesses
and consumers in the growing Hispanic market in the United States.
Winning Colours is a breakthrough alternative to traditional
solvents because of its remarkable gentleness to skin and delicate
surfaces. Winning Colours Stain Remover is a premium quality
super-concentrate which can be used full strength on stains or
substantially diluted with water making it one of America's most
affordable spray cleaners in the range of only 50 cents per bottle
-- an aggressive value proposition for today's economy even by the
standards of national discount brand leaders.
TDG will utilize its own Winning Colours specific website
http://limpiadorfantastico.com, community events, contacts amongst
retailers, advertising in Spanish language media such as
http://www.live365.com/stations/holalatinoradio?site=pro and other
initiatives to create new awareness of Winning Colours in America
by Spanish speaking consumers. Winning Brands has also launched
Spanish language video resources on YouTube, such as
http://www.youtube.com/watch?v=uaxrOWcJjB4.
The Trinity Design Group President, Fernando Valentin, explains
his group's decision to become a distributor: "I am excited to
partner with a forward thinking organization like Winning Brands
and offer a superior product like Winning Colours Stain Remover. We
are eager to introduce its extraordinary value (and quality) to the
Hispanic/Latino community and contribute to this emerging success
story. Winning Colours is a great addition to any household. We
will focus on the grassroots of the Hispanic/Latino community and
business owners. We want to ensure the success of a product that
deserves a place in every home. A premium brand that delivers
unmatched value is a powerful combination of qualities -- today
more than ever."
Winning Brands CEO, Eric Lehner, explains why the development is
significant. "I'd like to give Trinity the chance of representing
us so that we can form mutually beneficial ties with Spanish
speaking consumers in the USA and Canada. It has been estimated
that over 15% of American consumers already fall into this
description -- a segment growing faster than any other. Naturally,
what we learn in the process will help us with Winning Brands'
emergence in other Latin American markets in Central and South
America. Spanish is one of the world's most important natively
spoken languages. Mutual understanding fosters respect and
prosperity. People in United States and Canada who speak Spanish at
home actually hail from a variety of communities, not merely one
country. The language is a common denominator, however vendors
should understand the diversity of culture even within this
language group. Amongst America's tens of millions of Spanish
speaking consumers, a variety of cultural distinctions exist. The
Trinity Design Group understands this. Winning Brands deeply
appreciates the self-motivation and initiative already being shown
by The Trinity Design Group, and we have barely started in our
collaboration."
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is
a manufacturer of advanced cleaning solutions, including Winning
Colours Stain Remover alternative to conventional solvents. The
innovative stain remover and multi-cleaner is much discussed in
social media because of its unusual characteristics:
http://www.youtube.com/results?search_query=winning+colours+stain+remover&aq=0
Winning Colours Stain Remover is targeted by Winning Brands to
become the world's favourite stain removing solution because of its
remarkable skin-friendliness, versatility and economy when diluted
with water. Winning Colours Stain Remover also uses 90% less
packaging than conventional cleaners by being super-concentrated,
enabling consumers to throw away 9 times fewer bottles into the
waste stream, together with reduced waste in cardboard case
packaging, fuel consumption and CO2 emissions related to
transportation.
Winning Colors/Winning Colours is a registered trademark, and
the phrase "World's Most Versatile Cleaning Solution!" is a
trademark of Niagara Mist Marketing Ltd., subsidiary of Winning
Brands Corporation.
INVESTOR RELATIONS: E & E Communications Paul Knopick
(949)707-5365 News@WinningBrands.ca PRODUCT INFORMATION: Winning
Brands Corporation 11 Victoria Street, Suite 220A, Barrie,
Ontario, Canada L4N 6T3 (866) 722-3542 INTERVIEWS: Tess
Winningham The Trinity Design Group (205) 475-2419
twinningham@thetrinitydesigngroup.com
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