Winning Brands From North America Begins Sales at IGA Australia
March 30 2009 - 3:12PM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
www.WinningBrands.ca reports that its breakthrough stain removing
solution, Winning Colours Stain Remover, is now officially on the
shelves and running in Australia's grocery sector. In a neck and
neck race as to who would be first, Coco's Fresh Food Markets and
IGA both have earned the praise of Winning Colours Australia
Ambassador Kori Walsh. "The first bottles were delivered to Coco's
Fresh Food Markets while IGA is also taking a leadership role; they
both want Australians to find their own favourite uses for this
intriguing new product from North America. Both teams are highly
responsive to the needs of their consumers. I must say, I am pretty
happy with the first week's results," Kori states enthusiastically.
(IGA Photos attached).
In Australia, Winning Brands will focus initial sales
development on the State of Queensland in order for Winning Colours
Stain Remover to gain solid experience and feedback from consumers
and retailers before going national. Of the current grocery
partners, IGA already has the ability to carry the program across
Australia in due course, where approximately 1,000 stores operate
under that banner. (www.iga.net.au) Internationally, the IGA
organization has approximately 4,000 stores including the United
States and Canada amongst other countries. Winning Colours Stain
Remover has also implemented an Australian national toll-free
number for customer service purposes: 1 300 506 607.
In February 2009 Winning Brands announced that its second
shipment of Winning Colours Stain Remover was leaving the U.S. for
Australia to commence initial grocery store sales in Australia Q2
2009, however the participating grocers were not yet named. As of
today, the project is ahead of schedule with product now on shelves
in participating stores in the State of Queensland. Walsh confirms
that even the February shipment of Winning Colours to Australia
ended up being largely sold in advance despite having been doubled
in size at the last moment before departure to approximately 2 tons
of skids of mixed sizes. A 3rd shipment is now a matter of
immediate priority. "We have 19 more IGA stores committed and
awaiting the arrival of the 125ml bottle to round out the product
mix between large and small sizes. Approximately 40 more stores
will provide feedback regarding next steps in April," Kori
states.
In Australia, the Manufacturer's Suggested Retail Price (MSRP)
for the Winning Colours Stain Remover 909ml bottle, including tax,
is AUD $16.95. This is an approximate transfer of the MSRP U.S.
$9.95 + tax from the United States at prevailing rates of currency
exchange; U.S. sales tax rates vary. This pricing enables
Australians to enjoy Winning Colours Stain Remover at approximately
the same value proposition as North American consumers. The fact
that Winning Colours is a concentrated product means that it has
become one of the world's most affordable high-quality cleaning
products at a 10:1 rate of dilution with water, as well as being
competitively priced within the stain removing sector where Winning
Colours Stain Remover is used full-strength. The ability of Winning
Colours Stain Remover to switch between being a concentrated stain
remover and a diluted general purpose multi-cleaner has helped the
product gain a devoted following in Canada and increasingly the
USA.
Winning Colours Stain Remover is considered remarkable for its
gentleness to skin and is winning acclaim from a wide range of
consumers, both household and commercial, for its versatility.
YouTube now carries a recently completed 4-minute Winning Colours
Stain Remover highlight video designed for retailers in the
hardware sector: http://www.youtube.com/watch?v=LNc5jDwFl_s. The
basic message is relevant to a variety of other sectors because of
Winning Colours' wide range of uses in other areas of the home and
work.
Winning Brands is adopting a three stage approach to the
Australian roll-out of Winning Colours Stain Remover to match the
strategy deployed in North America; local first, then regional,
followed by national when the supply chain issues are proven
satisfactory. Winning Brands CEO Eric Lehner explains that this
approach is more sustainable. "Explosive growth is great to talk
about, but is not necessarily the most desirable form of expansion.
Every normal human being and business organization does a better
job when ramping-up up at a natural pace. Our view is that the
developing pattern is the most important thing to evaluate. Are
consumers satisfied? Are participating retailers experiencing
repeat business and making money? Is our organization avoiding
needless mistakes that can so easily be made in haste? If these
conditions remain positive, then growth and continuous quality
improvement will result -- it's as simple as that. Building an
internationally favourite brand is worth a few years of dedicated
effort to get it right. Our early stakeholders have seen the
systematic approach. Now the world at large is interested, for
which we are grateful. The Winning Colours phenomenon is becoming
an emerging international success story," Lehner observes.
Australia, like the United States and Canada, has many channels
of distribution and trade sectors for which Winning Colours Stain
Remover is an excellent fit. "We are always carrying out market
testing to see where the planted seed can grow well -- when the
conditions are right, we proceed," says Lehner, adding, "Creativity
at Winning Brands is just as important to our emerging success as
the ability to be orderly in implementation. Many companies are
primarily either creative or process driven, not usually both; we
are equally at home with both approaches, but these two different
kinds of thinking need to be applied appropriately. At the
foundation of it all is financial discipline. Our orders for
Winning Colours at the wholesale level last week were approximately
$65,000 but we don't have 'typical' weeks yet, so we need to be
careful. We've had less per week of course, and more in a given
week, but the routine is not yet established for this emerging
consumer favourite. If we retain an astute balance between
developing creative strategies and managing them sensibly, then
accelerated growth is likely. Eventually the six-figures per week
will emerge as the new benchmark, and so on. Perhaps by that point
we will be able to count Australians amongst our international
shareholders too. We are already thinking of a suitable special
welcome for our Australian friends when that happens."
Winning Colours Stain Remover is manufactured by Winning Brands'
production subsidiary Niagara Mist Marketing Ltd. Production takes
place at the Grand Rapids, Michigan facility of Surefil LLC and at
Niagara Mist's Canadian facilities. The mission of Winning Brands
is to replace hazardous chemicals in widespread use with safer
alternatives. Other products manufactured by Winning Brands are
used in professional garment care (SMART Wet Cleaning Solutions),
household garment care (KIND Laundry Products), Marine applications
(CLEAN1 Professional All Purpose Spray) and other sectors. In North
America, Winning Colours Stain Remover is available in Canada's
leading retailers and gaining ground in the USA. The goal of
Winning Colours Stain Remover is to become North America's
favourite stain removing product, and once this is achieved to
become the world's favourite stain removing product.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; (iii) successfully
market its products; and (iv) competitive factors and developments
beyond the Company's control. Winning Colors�, Winning Colours� is
a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and
CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM)
is a trademark of Solvent Free Solutions Inc.
Image Available:
http://www2.marketwire.com/mw/frame_mw?attachid=949559 Image
Available:
http://www2.marketwire.com/mw/frame_mw?attachid=949557
Information: Winning Brands Corporation Office Direct (705)
737-4062 Victoria Square Building 11 Victoria Street, Suite 220A
Barrie, Ontario, Canada L4N 6T3 News@WinningBrands.ca Winning
Colours Australia Pty Ltd 22 Marina Parade Jacobs Well, QLD 4208
Telephone: (07) 5546 2505 / 1300 506 607
winningcoloursaustralia@bigpond.com
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From Jun 2024 to Jul 2024
Winning Brands (PK) (USOTC:WNBD)
Historical Stock Chart
From Jul 2023 to Jul 2024