Winning Brands Production Capacity Grows With Surefil
December 17 2007 - 4:17PM
Marketwired
BARRIE, ON (www.WinningBrands.ca) reports that it will commence
production of its consumer and industrial products in a new
facility by December 31, 2007 in order to increase the quantity and
quality of all its product deliverables. Surefil LLC of Grand
Rapids, Michigan (www.Surefil.com) is a top rated custom
manufacturing facility servicing some of North America's leading
consumer brands requiring the best standards of production
available today. It begins manufacturing Winning Colours� Stain
Remover before the end of the month.
The decision by Winning Brands and Surefil to enter into a
production partnership furthers the objectives of both
organizations, and represents a vetting process by both. Winning
Brands is preparing itself to build new "brand favourites" in key
consumer product category niches with environmental impact, such as
stain removal, laundry products and industrial cleaners. To do
this, it must be capable of delivering large orders to the most
discerning national retail chains in accordance with the highest
standards of consistent quality, economical production, production
batch control and tracking of all operational elements in real
time. On the part of Surefil, there is a desire to manage
production for a select group of brands whose current or
anticipated volumes provide significant growth of capacity
utilization for the Grand Rapids facility. The management teams of
both organizations view each other as "partners" in combining
ambitious marketing success and production excellence
respectively.
Investors of both organizations benefit as well. On the part of
Winning Brands, the new production arrangement increases capacity
dramatically. Production that previously required 2 weeks can be
accomplished in 5 hours. All the input elements will also be
managed with new standard of traceability backward through the
supply chain to ensure testing for compliance to specifications.
These resources will become available to Winning Brands on a
variable cost basis, rather than requiring an expansion of its
current smaller facility through a new generation of equipment and
personnel. The existing plant will be phased out gradually in
concert with the new plant coming on stream. This arrangement
increases the ability of Winning Brands to apply future capital
resources and cashflow to build awareness of its brands amongst
consumers rather than be tied up in real estate or depreciating
physical plant. For Surefil however, the Grand Rapids operation has
gained access to a highly motivated additional brand management
team whose mandate is to keep the plant busy with orders and
cashflow without the associated brand management and advertising
costs to Surefil. This helps Surefil develop and maintain the top
facility of its kind by reinvesting in the latest equipment and
processes, rather than marketing. Both organizations benefit by
focusing on core competency.
For the full release please follow this link:
http://www.ewire.com/display.cfm/Wire_ID/4410
Contact: Brands Corporation Eric Lehner 1-705-737-4062 WEB SITE:
http://www.WinningBrands.ca http://www.GreenLivingShow.ca
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