Expo Holdings, Inc. Chooses Two Finalists for Naming/Branding of New Proprietary Consumer Product
August 06 2009 - 11:36AM
Marketwired
Expo Holdings, Inc. (PINKSHEETS: EXPH) has chosen two finalists in
the naming/branding selection for its new proprietary consumer
product.
Moving Ideas, Inc. -- a marketing and brand communications
agency based in Huntersville, NC -- recently presented 10
outstanding name and branding selections for the company's new
proprietary product. After all were considered, the list was
narrowed down to the final two. Both are ready for trademark
application and would offer excellent brand development
potential.
"We are progressing rapidly with our branding strategy. We will
soon unveil our new product to the public, and expect a warm
reaction from the retail market. Next week we will be shooting an
informational video about our new product. We're busy designing the
set and preparing for this significant milestone," said Expo
Holdings CEO James Brown.
Jenny Moates, President of Moving Ideas, Inc., said, "While I
was confident in all of the names presented, the two that were
selected are the strongest. When considering branding, you want to
choose a name that is easy to pronounce and memorable, and both of
these are. When we develop names for a consumer brand it's
important to create something original and that speaks to the
product's unique benefits. We are pleased with the direction and
will continue to move the branding initiative forward."
Additionally, Brown stated, "Our new consumer product will be
introduced to the public in the next few weeks and we anticipate
retail availability in the coming months."
About Expo Holdings, Inc.
Expo Holdings operates in North Wilkesboro, NC. D&D Displays
is a wholly owned subsidiary of Expo Holdings, which specializes in
custom cabinetry and high end store fixtures for retail vendors
such as Newell-Rubbermaid, Inc., Bosch Tool Corporation, Kronotex,
USA, and Lowe's Companies. D&D Displays has been in operation
since 2000 and joined Expo Holdings in 2006.
This release includes forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
27E of the Securities Act of 1934. Statements contained in this
release that are not historical facts may be deemed to be
forward-looking statements. Investors are cautioned that
forward-looking statements are inherently uncertain. Actual
performance and results may differ materially from that projected
or suggested herein due to certain risks and uncertainties
including, without limitation, ability to obtain financing and
regulatory and shareholder approvals for anticipated actions.
Contact: J.D. Brown D&D Displays, Inc. 336-667-8765
www.expoholding.com www.movingideasinc.com
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