TORONTO, Feb. 3, 2020 /CNW/ - 48North Cannabis Corp.
("48North" or the "Company") (TSXV: NRTH) is pleased to
announce that it has signed an exclusive curation partnership with
a new online gifting platform, Thoughtfull™("Thoughtfull"), a
creation of Indigo Books & Music
Inc. (TSX: IDG).
Thoughtfull is a new online gifting platform designed to make
finding a meaningful gift easy. Aiming to transform the way in
which Canadians discover and select gifts, Thoughtfull recently
unveiled its beta version and is currently available in the
Greater Toronto Area. Under the
terms of the partnership, 48North will be responsible for curating
an offering of cannabis-related accessories for the Thoughtfull
platform. 48North will be Thoughfull's exclusive cannabis partner,
leveraging their trusted consumer brand and relationships within
the industry to curate an array of premium cannabis
accessories.
At launch, 48North's accessories line F8 and recently announced
female friendly cannabis accessories brand, Sackville & Co.,
will be available on the Thoughtfull site.
"Partnering with brands is critical to breaking down the stigma
around cannabis. 48North applauds Thoughtfull for embracing the
Canadian cannabis industry. Robust distribution is of paramount
importance to the success of 48North and this partnership will be
responsible for introducing Canadian adults to the 48North brand.
Partnering with companies like Thoughtfull is critical to our
long-term goal of becoming Canada's most beloved and accessible cannabis
brand," said Kirsten Gauthier, CMO
of 48North.
"At Thoughtfull, our aim is to make selecting a gift easy and
meaningful by providing Canadians with unique products curated to
their interests," said Conner
MacLeod, Head of Curation for Thoughtfull. "We're excited to
be collaborating with 48North to offer an assortment of
high-quality cannabis accessories for gifting. Their commitment to
authenticity, sustainability and education made the partnership a
natural fit."
ABOUT 48NORTH
48North Cannabis Corp. (TSXV: NRTH) is a vertically
integrated cannabis company focused on the health and wellness
market through cultivation and extraction, as well as the creation
of innovative, authentic brands for next-generation cannabis
products. 48North is developing formulations and manufacturing
capabilities for its own proprietary products, as well as
positioning itself to contract manufacture similar products for
third parties. 48North operates Good:Farm, a 100-acre organic
cannabis farm which produces organic, sun-grown cannabis, securing
a significant first-mover advantage in the production of low-cost,
next-generation, extract-based cannabis products. In addition,
48North operates two indoor-licensed cannabis production sites
in Ontario. 48North cultivates unique genetics at its wholly
owned subsidiary, DelShen Therapeutics Corp. ("DelShen") and
processes cannabis and manufactures next-generation cannabis
products at Good & Green Corp. ("Good & Green"), both
Licensed Producers under the Cannabis Act. 48North has a growing
portfolio of brands that include Latitude, a women's cannabis
platform (explorelatitude.com); Mother & Clone, a rapid-acting
sublingual cannabis nanospray (momandclone.com); Avitas, a
single-strain vaporizer cartridge (avitasgrown.com); Quill, a
leader in the manufacturing of beautifully designed,
lifestyle-focused and sleek vape products (quill.me) and Sackville
& Co, a leading U.S.-based cannabis brand focused on
design-forward cannabis accessories and CBD products
(sackvilleandco.com).
ABOUT THOUGHTFULL
Thoughtfull™, a creation of Indigo
Books & Music Inc., is a new online gifting platform
that is designed to make finding a meaningful gift easy.
Thoughtfull's guided navigation, the Thoughtfull Assistant, helps
gift givers find the perfect gift. Thoughtfull's gifting
marketplace is powered by its team of Curators that have sourced
unique products, standout experiences, and socially conscious finds
from merchants, both local and around the globe. To learn more
about Thoughtfull, visit Thoughtfull.co.
DISCLAIMER & READER ADVISORY
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release. Certain statements contained in this press release
constitute forward-looking information. These statements relate to
future events or future performance. The use of any of the words
"could," "intend," "expect," "believe," "will," "projected,"
"estimated" and similar expressions and statements relating to
matters that are not historical facts are intended to identify
forward-looking information and are based on the parties' current
beliefs or assumptions as to the outcome and timing of such future
events. Actual future results may differ materially. Please refer
to the Company's SEDAR filings for further details concerning the
risks associated with the Company's business. The forward-looking
information contained in this release is made as of the date hereof
and the parties are not obligated to update or revise any
forward-looking information, whether as a result of new
information, future events or otherwise, except as required by
applicable securities laws. Because of the risks, uncertainties and
assumptions contained herein, investors should not place undue
reliance on forward-looking information. The foregoing statements
expressly qualify any forward-looking information contained
herein.
SOURCE 48North Cannabis Corp.