Invictus To Develop CBD-Infused Sodas with Rock Icon Gene Simmons and Simmons’ Moneybag™ Sodas
April 23 2019 - 9:10AM
INVICTUS MD STRATEGIES CORP. ("Invictus" or the "Company")
(TSXV: GENE; OTC: IVITF; FRA: 8IS2) announced today that it has
entered into a letter of intent (
“LOI”) to form a Joint
Venture (“
JV”) with Gene Simmons (“
Simmons”),
Simmons’ MoneyBag Sodas (“
MoneyBag™”) and Rock Steady
Sodas, Inc. (“
Rock”) (each a
“Party” and collectively
the “
Parties”) to develop a line of non-alcoholic,
CBD-infused beverages for distribution in the United States and
Canada.
Economics of the of the JV will be determined over the next 60
days as the Parties finalize due diligence. Each of the Parties
will contribute the following to the JV in exchange for their
respective economic interest:
- Invictus will contribute procurement of CBD and contracted
expertise in infusing beverages;
- Simmons and MoneyBag™ will contribute the license to use the
trademark Simmons MoneyBag™ Sodas; and
- Rock will contribute expertise with existing premium soda
recipes to be used with CBD and generations of bottling and
distribution experience.
Currently, Simmons’ line of MoneyBag™ Sodas includes a cola,
diet cola, root beer, ginger ale and cream soda. There are new
flavors in development.
MoneyBag™ Sodas are made in cooperation with Niagara Falls, New
York-based Rock Steady Sodas Inc. The sodas are sold throughout the
United States in thousands of retail locations including: Wegmans,
Hy-Vee, Meijer Foods, Tops Markets, 7-11, Yokes Fresh Markets,
Big-Y, Rocket Fizz, and Bridge Street Markets. They will soon be
available in additional major retail chains in Canada, United
States, and The Caribbean Islands.
Simmons is an international rock legend and co-founder of
KISS, America’s #1 gold record award-winning group of all
time in all categories (RIAA). As a serial entrepreneur,
Simmons has achieved success that reaches far beyond his music
career, extending into television, film, publishing, merchandising,
restaurants, consumer products and more. His KISS-related
achievements are astounding in themselves, with the band having
sold more than 100 million albums; building a
merchandising/licensing empire with over 5,000 licenses including
everything from t-shirts and comic books, to pinball machines,
credit cards and lunchboxes; and breaking box office records set by
The Beatles and Elvis.
“Based on his successes on and off the stage, we initially
approached Gene to become Chief Evangelist Officer of Invictus, but
his role has grown far beyond that,” said George E. Kveton, CEO of
Invictus. “Simmons’ MoneyBag Sodas are exceptional, and
working with Rock and their notable distribution channels, new line
of CBD infused sodas will catapult our growth and position in the
CBD beverage space.”
According to Simmons, “Invictus has a great platform to assist
Rock with the procurement and launching of a new CBD Beverage line
under the MoneyBag™ Soda brand. We launched this brand in 2018 and
have seen tremendous growth in sales and distribution in a very
short amount of time. A CBD line will directly attach to our
existing distribution channels and the premium quality of the
products will provide customers with an exceptional experience
every time.”
On Behalf of the Board,George E. KvetonChief Executive Officer
and Director
Media Contact: Terry Wills, Wills Communications, Inc.,
twills@willscom.com, 310-376-6600.
About Invictus
Invictus is a global cannabis company offering a selection of
products under a wide range of brands. Our integrated sales
approach is defined by five pillars of distribution including
medical, adult-use, international, Licensed Producer to Licensed
Producer and retail stores.
Invictus has partnered with business leaders to convey our
corporate vision, including KISS music legend and business mogul
Gene Simmons as our Chief Evangelist Officer. To meet growing
demand, Invictus is expanding its cultivation footprint, with three
cannabis production facilities licensed under the Cannabis Act and
Cannabis Regulations in Canada. To accommodate international sales,
Invictus’ wholly-owned subsidiary, Acreage Pharms Ltd., has
designed and is currently in the final stages of building its Phase
3 purpose-built cultivation facility to be European Union Good
Manufacturing Practices compliant. The Company is targeting up to
50 percent of production to medical cannabis. To ensure consistency
in quality and supply, Invictus maintains all aspects of the
growing process through its subsidiary, Future Harvest Development
Ltd., a high-quality fertilizer and nutrients manufacturer.
Invictus drives sustainable long-term shareholder value through a
diversified product portfolio with over 70 Health Canada approved
strains and a multifaceted distribution strategy including medical,
adult-use, international, Licensed Producer to Licensed Producer
and retail stores. For more information visit
www.invictus-md.com.
Rock Steady Sodas
Rock Steady Sodas is an affiliate of The Johnnie
Ryan Company Inc., founded in Niagara Falls,
New York in 1935. Brothers Paul and John Janik are third generation
owners and bottlers. Their soft drinks are made of the finest
extracts and flavorings available and sweetened
with 100% pure cane sugar.
Products are packaged in a classic glass
bottle to preserve freshness, great taste and
carbonation. No expense is spared in the manufacturing of their
products. For information about MoneyBag Sodas, visit
www.MoneyBagSodas.com .
Neither the TSX Venture Exchange nor its Regulation Services
Provider accepts responsibility for the adequacy or accuracy of
this release.
- Money Bag Logo
- Gene Simmons
Terry Wills
Wills Communications, Inc.
(310) 376-6600
twills@willscom.com
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