Company gives back to the local healthcare
community through the comfort of its products and by leveraging its
Canadian design and manufacturing capabilities
TORONTO, April 29, 2020 /CNW/
- Roots ("Roots Canada" or the "Company") (TSX:
ROOT), the premium outdoor lifestyle brand, today announced that,
as a proud Canadian-born Company, it continues its more than four
decades of supporting its local community, donating half-a-million
dollars of products to frontline healthcare workers, locally
manufacturing non-medical masks and donating medical-grade
masks.
"Supporting the communities where we live, work and do business
has been at the heart of what we do for more than four decades,"
said Meghan Roach, Interim Chief
Executive officer. "In these unprecedented times, we are giving
back in the best way we can, through the comfort of our products
and by leveraging our Canadian design and manufacturing
capabilities. We are proud to be doing our part to support the
amazing Canadian frontline healthcare workers who are sacrificing
so much and working tirelessly through the challenges of the
COVID-19 pandemic."
Roots has donated $500,000 in
products to be repurposed as scrubs at local Canadian medical
facilities. In addition, the Company has worked with key partners
to donate numerous "Comfort Kits" filled with Roots products to
frontline healthcare workers.
To help preserve the supply of medical-grade face masks for
healthcare workers, the Company launched a special initiative at
its Toronto, Canada-based leather
factory. Roots has repurposed the facility, in accordance with
appropriate health and safety guidelines, to produce non-medical,
washable and reusable face masks, all designed and made in
Canada by Roots employees. The
Company's first round of production sold out within hours. In
further commitment to help offset shortages of face masks required
within the medical community, through the purchase of Roots
non-medical masks the Company is donating 3,000 medical-grade masks
to local medical facilities.
About Roots
Established in 1973, Roots is a premium
outdoor-lifestyle brand. We unite the best of cabin and city
through unmistakable style built with uncompromising comfort and
quality. We offer a broad range of products designed for life's
everyday adventures, including: women's and men's apparel, leather
goods, footwear, accessories, and kids, toddler and baby apparel.
Starting from a little cabin in Algonquin
Park, Canada, Roots has grown to become a global brand. As
of April 29, 2020, we operated 114
corporate-retail stores in Canada,
two corporate-retail stores in the United
States, 115 partner-operated stores in Taiwan, 36 partner-operated stores in
China, two partner-operated stores
in Hong Kong and a global
eCommerce platform, roots.com, Roots Corporation is a Canadian
corporation doing business as "Roots" and "Roots Canada".
Forward-Looking Information
Certain information in
this press release contains forward-looking information. This
information is based on management's reasonable assumptions and
beliefs in light of the information currently available to us and
are made as of the date of this press release. Actual results and
the timing of events may differ materially from those anticipated
in the forward-looking information as a result of various factors.
Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the
markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but
instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors
could cause our actual results, level of activity, performance or
achievements or future events or developments to differ materially
from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's current Annual Information Form for a discussion of the
uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
SOURCE Roots Corporation