Featuring a cast of everyday people of all
ages, backgrounds and life experiences, the campaign
showcases incredible connections across many different
relationships
TORONTO, Nov. 12, 2019 /CNW/ - Roots ("Roots," "Roots
Canada" or the "Company") (TSX: ROOT), a premium outdoor lifestyle
brand, today announced the launch of its holiday 2019 campaign,
Nice Together, which, through a captivating video, candid
portrait series and accompanying first-hand narratives, showcases
the moments that bring people together and the bonds that keep them
connected.
"The holidays are a time to be together with family, friends and
as a community," said James Connell,
Chief eCommerce and Customer Experience Officer. "Through the
diverse group of people we worked with, our Holiday 2019 campaign
reminds us that when we come together nice things happen. While
each person's story is different, the common thread is that they
are all better and stronger people because of those surrounding
them."
To bring the Nice Together campaign to life, and as a
reminder that everyone needs more Nice in their life, Roots
has released a video that shares the heart-warming footage of a
cast of more than 50 friends and customers of the brand. To view
the video, click here. In addition, Roots is opening a photographic
exhibition to celebrate the artist behind the images in the
campaign, renowned Canadian photographer, Barbara Stoneham. The portrait series features
various families and friends included in the Roots holiday
campaign. The exhibition will be on display from November 15 through to December 24, 2019 at the Roots store on Bloor
Street in Toronto, Canada, and
from December 12 to 24, 2019 at the
Roots store on Michigan Avenue in Chicago, United
States.
"It was inspiring to work with so many amazing people," said
Nice Together campaign photographer, Barbara Stoneham. "It was a true pleasure to
help bring their unique stories and touching bonds to life."
To support the launch of Roots 2019 holiday collection, the
video and photography for the campaign were shot against backdrops
representing iconic Roots products that are particularly popular
during the holiday season: Park Plaid, The Roots Cabin
CollectionTM and Salt & Pepper sweats. In-store,
Roots has created visually immersive holiday experiences designed
to whisk shoppers away to a winter wonderland. As examples,
consumers can wrap themselves with plaid, visit a Salt & Pepper
Sweats Bar, cozy up in a quintessential Roots cabin, or reminisce
with the pinnacle of holiday nostalgia, a display including a 1988
Buick Estate Station Wagon packed to the brim with Roots holiday
gifts.
About Roots
Established in 1973, Roots is a premium
outdoor lifestyle brand. We unite the best of cabin and city
through unmistakable style built with uncompromising comfort and
quality. We offer a broad range of products that embody a
comfortable cabin-meets-city style including: women's and men's
apparel, leather goods, footwear, accessories, and kids, toddler
and baby apparel. Starting from a little cabin in Algonquin Park, Canada, Roots has grown to
become a global brand. As at August 3,
2019, we had 116 corporate-retail stores in Canada, eight corporate-retail stores in
the United States, 115
partner-operated stores in Taiwan,
34 partner-operated stores in China, one partner-operated store in
Hong Kong and a global eCommerce
platform. Roots Corporation is a Canadian corporation doing
business as "Roots" and "Roots Canada".
Forward-Looking Information
Certain information in
this press release contains forward-looking information. This
information is based on management's reasonable assumptions and
beliefs in light of the information currently available to us and
are made as of the date of this press release. Actual results and
the timing of events may differ materially from those anticipated
in the forward-looking information as a result of various factors.
Information regarding our expectations of future results,
performance, achievements, prospects or opportunities or the
markets in which we operate is forward-looking information.
Statements containing forward-looking information are not facts but
instead represent management's expectations, estimates and
projections regarding future events or circumstances. Many factors
could cause our actual results, level of activity, performance or
achievements or future events or developments to differ materially
from those expressed or implied by the forward-looking
statements.
See "Forward-Looking Information" and "Risk Factors" in the
Company's current Annual Information Form for a discussion of the
uncertainties, risks and assumptions associated with these
statements. Readers are urged to consider the uncertainties, risks
and assumptions carefully in evaluating the forward-looking
information and are cautioned not to place undue reliance on such
information. We have no intention and undertake no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable securities law.
SOURCE Roots Corporation