Former McCann Worldgroup and brand-side marketer will
oversee unified client portfolios and strengthen the agency's
position in California,
Portland, and Seattle
NEW
YORK, March 21, 2023 /PRNewswire/
-- Wunderman Thompson North America CEO Audrey Melofchik has appointed Emily Chang to lead its West Coast offices,
including LA, Seattle, and the
Swift boutique agency in Portland.
This move will maximize the creative, data, and technology agency's
position as one of the few large agencies on the West Coast backed
with end-to-end capabilities.
"Emily is a powerhouse leader. She has tremendous vision,
unparalleled energy, a pulse on culture, and a gigantic heart,"
said Audrey. She will bring our people together to deliver
inspiring brand stories along with deep specialty expertise across
the marketing ecosystem, so marketers have a partner to demonstrate
real growth."
Emily will oversee the region’s growing client portfolio, which
includes technology companies Microsoft, T-Mobile, Qualcomm, Venmo,
and Snap, as well as major automotive brands and DTC companies.
She will leverage Swift’s creative and social media
expertise, which has garnered industry accolades for its work for
Dove’s As Early As Five and attracts category-disrupting brands.
In addition, Emily will enhance Wunderman Thompson’s
“Creative Bravery and “In it together” culture as part of her plan
for West Coast agency operations.
Prior to returning home to Los
Angeles, Emily spent nearly a decade in APAC, most recently
as CEO of McCann Worldgroup, China, across four agencies located in three
offices. In the last three years, she restructured the leadership
team and developed new strategic and digital capabilities to grow
revenue +40% within the first 18 months and deliver record high
margins. During this period, her focus on creating a sense of
belonging also dramatically improved employee satisfaction while
reducing turnover by over 10%.
“Wunderman Thompson has creative as the heart, data as the brain
and technology as the hands that make them the gold standard of
integration,” said Emily. “As a competitor, I’ve watched
Wunderman Thompson build its reputation as the authority on
inspiration and look forward to tapping into this insight and
adding inspiration of my own when it comes to our clients and
culture.”
About Wunderman Thompson
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SOURCE Wunderman Thompson