WPP Partners With Stripe to Expand Commerce and Payments Solutions for Brands
February 16 2023 - 8:30AM
Business Wire
- WPP becomes a Consulting Partner within the Stripe Partner
Ecosystem (SPE).
- The new partnership addresses changing client needs and
increasing customer expectations around experience-led
commerce.
WPP (NYSE: WPP) today announced it has partnered with Stripe to
develop new commerce and payments solutions on behalf of joint
clients. With this announcement WPP is now a Consulting Partner
within the Stripe Partner Ecosystem (SPE), a program which provides
a comprehensive package of resources and access to industry-leading
consulting firms.
WPP, together with Stripe, will engage in strategy and
consulting to help clients with a range of initiatives including
digital transformation, new product launches, e-commerce design and
development, mobile applications and payments infrastructure. WPP
will receive early access to new product releases and go-to-market
strategy in addition to receiving support from Stripe’s team of
commerce and payment experts.
A recent report on the future of commerce suggests that 57% of
global consumer spend is already online, and 60% of shoppers say
they will increase their usage of digital shopping channels in the
future.
By partnering with Stripe, WPP will enhance its digital commerce
capabilities across its business which includes over 13,500
commerce specialists globally. The news follows WPP’s recent
acquisitions of commerce agencies Diff and Fenom, and exemplifies the company’s continued
investment in its commerce offer for clients. Ranked as a Leader in
Forrester's latest global Commerce Services Wave, WPP already
manages more than $40bn of direct and $20bn of marketplace GMV for
clients.
Stripe is a financial infrastructure platform for businesses.
Millions of companies such as Amazon, Ford, Maersk, Shopify, and Le
Monde use Stripe to accept payments, grow their revenue, and
accelerate new business opportunities. Stripe’s partner ecosystem
provides the services and technology to enable enterprises across
all industries to transform their ecommerce experience.
Stephan Pretorius, WPP’s Chief Technology Officer, said:
“As companies increasingly move to digital channels to improve the
customer experience, it becomes important that they implement a
robust system with quality data to integrate their brand and
commerce strategies. Through the deployment of best-in-class
technology platforms, like Stripe, we’re able to support bold
client ambitions, promote powerful data-driven commerce performance
and remove friction in delivering first-rate customer
experiences."
Dorothy Copeland, VP of Global Partnerships and Alliances at
Stripe, said: “The increase in online spending is accelerating,
and companies need to innovate quickly to stay ahead of consumer
demand. By combining Stripe with WPP’s extensive commerce
experience, businesses can modernize, get more out of their digital
channels, and grow entirely new revenue streams.”
About WPP WPP is the creative transformation
company. We use the power of creativity to build better futures for
our people, planet, clients and communities. For more information,
visit www.wpp.com.
About Stripe Stripe is a financial infrastructure
platform for businesses. Millions of companies—from the world’s
largest enterprises to the most ambitious startups—use Stripe to
accept payments, grow their revenue, and accelerate new business
opportunities. Headquartered in San Francisco and Dublin, the
company aims to increase the GDP of the internet.
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version on businesswire.com: https://www.businesswire.com/news/home/20230215005746/en/
Alex Davis-Isaac, WPP +1 646-531-7724
Alex.DavisIsaac@wpp.com
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