Agreement Immerses WWE Fans in Sports
Gaming
DraftKings (Nasdaq: DKNG) and WWE (NYSE: WWE) today announced
that DraftKings will become an Official Gaming Partner of WWE,
subject to regulatory approval in all applicable jurisdictions. The
collaboration centers on DraftKings’ popular free-to-play pools
product and will launch with an inaugural free-to-play pool at
WWE’s two-night pop culture extravaganza, WrestleMania, on April 10
and 11.
“As a cultural icon and incredible sports and entertainment
company, we are thrilled to join forces with WWE and introduce its
devoted fanbase to the DraftKings brand,” said Ezra Kucharz, Chief
Business Officer at DraftKings. “This relationship helps fuel the
engagement and drama of WWE’s signature matchups and storylines as
audiences enjoy the second-screen experiences our products
provide.”
Pursuant to the agreement with WWE, DraftKings will receive an
exclusive license to media assets and in-game branding for WWE
pay-per-view events. Additionally, both WWE fans and DraftKings
customers will be able to participate in a number of integrated,
free-to-play pools contests and products and experience digital
promotion and program integration.
“We’re excited to enter this new agreement that makes DraftKings
WWE’s first-ever free to play gaming partner,” said Stephanie
McMahon, WWE Chief Brand Officer. “This collaboration marks a
significant step in deepening engagement with our passionate fans
and will provide DraftKings the opportunity to leverage the massive
appeal and reach of the WWE brand.”
WrestleMania will take place Saturday, April 10 and Sunday,
April 11 at Raymond James Stadium in Tampa Bay, and stream live
exclusively on Peacock at 8 pm ET in the United States and on WWE
Network everywhere else.
More information about DraftKings is available at
www.draftkings.com. DraftKings’ line of products are available via
iOS and Android here.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming
company created to fuel the competitive spirits of sports fans with
products that range across daily fantasy, regulated gaming and
digital media. Headquartered in Boston, and launched in 2012 by
Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only
U.S.-based vertically integrated sports betting operator.
DraftKings is a multi-channel provider of sports betting and gaming
technologies, powering sports and gaming entertainment for 50+
operators across more than 15 regulated U.S. and global markets,
including Arkansas and Oregon in the U.S. DraftKings’ Sportsbook
offers mobile and retail betting for major U.S. and international
sports and operates in the United States pursuant to regulations in
Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New
Jersey, New York, Pennsylvania, Tennessee, Virginia and West
Virginia. DraftKings’ daily fantasy sports product is available in
8 countries internationally with 15 distinct sports categories.
DraftKings is the official daily fantasy partner of the NFL, MLB
and the PGA TOUR as well as an authorized gaming operator of the
NBA and MLB and an official betting operator of the PGA TOUR.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The Company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family-friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE’s TV-PG programming can be seen in more than 900 million homes
worldwide in 28 languages through world-class distribution partners
including NBCUniversal, FOX Sports, BT Sport, Sony India and
Rogers. The award-winning WWE Network includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library and is currently available in more than 180 countries. In
the United States, NBCUniversal’s streaming service, Peacock, is
the exclusive home to WWE Network. The Company is headquartered in
Stamford, Conn., with offices in New York, Los Angeles, Orlando,
Dubai, London, Mexico City, Mumbai, Munich, Riyadh, Shanghai,
Singapore and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com.
Trademarks
All WWE programming, talent names, images, likenesses, slogans,
wrestling moves, trademarks, logos and copyrights are the exclusive
property of WWE and its subsidiaries. All other trademarks, logos
and copyrights are the property of their respective owners.
WWE Forward-Looking Statements
This press release contains forward-looking statements pursuant
to the safe harbor provisions of the Securities Litigation Reform
Act of 1995, which are subject to various risks and uncertainties.
These risks and uncertainties include, without limitation, risks
relating to: the impact of the COVID-19 outbreak on our business,
results of operations and financial condition; entering,
maintaining and renewing major distribution agreements; a rapidly
evolving media landscape; WWE Network (including the risk that we
are unable to attract, retain and renew subscribers); our need to
continue to develop creative and entertaining programs and events;
the possibility of a decline in the popularity of our brand of
sports entertainment; the continued importance of key performers
and the services of Vincent K. McMahon; possible adverse changes in
the regulatory atmosphere and related private sector initiatives;
the highly competitive, rapidly changing and increasingly
fragmented nature of the markets in which we operate and greater
financial resources or marketplace presence of many of our
competitors; uncertainties associated with international markets
including possible disruptions and reputational risks; our
difficulty or inability to promote and conduct our live events
and/or other businesses if we do not comply with applicable
regulations; our dependence on our intellectual property rights,
our need to protect those rights, and the risks of our infringement
of others’ intellectual property rights; the complexity of our
rights agreements across distribution mechanisms and geographical
areas; potential substantial liability in the event of accidents or
injuries occurring during our physically demanding events including
without limitation, claims alleging traumatic brain injury; large
public events as well as travel to and from such events; our
feature film business; our expansion into new or complementary
businesses and/or strategic investments; our computer systems and
online operations; privacy norms and regulations; a possible
decline in general economic conditions and disruption in financial
markets; our accounts receivable; our indebtedness including our
convertible notes; litigation; our potential failure to meet market
expectations for our financial performance, which could adversely
affect our stock; Vincent K. McMahon exercises control over our
affairs, and his interests may conflict with the holders of our
Class A common stock; a substantial number of shares are eligible
for sale by the McMahons and the sale, or the perception of
possible sales, of those shares could lower our stock price; and
the volatility of our Class A common stock. In addition, our
dividend is dependent on a number of factors, including, among
other things, our liquidity and historical and projected cash flow,
strategic plan (including alternative uses of capital), our
financial results and condition, contractual and legal restrictions
on the payment of dividends (including under our revolving credit
facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the
date made and are subject to change without any obligation on the
part of the Company to update or revise them. Undue reliance should
not be placed on these statements. For more information about risks
and uncertainties associated with the Company’s business, please
refer to the “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” and “Risk Factors” sections of
the Company’s SEC filings, including, but not limited to, our
annual report on Form 10-K and quarterly reports on Form 10-Q.
DraftKings Forward Looking Statements
Certain statements made in this release are “forward looking
statements” within the meaning of the “safe harbor” provisions of
the United States Private Securities Litigation Reform Act of 1995.
When used in this press release, the words “estimates,”
“projected,” “expects,” “anticipates,” “forecasts,” “plans,”
“intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,”
“propose” and variations of these words or similar expressions (or
the negative versions of such words or expressions) are intended to
identify forward-looking statements. These forward-looking
statements are not guarantees of future performance, conditions or
results, and involve a number of known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside DraftKings’ control, that could cause actual
results or outcomes to differ materially from those discussed in
the forward-looking statements. For a discussion of additional
risks and uncertainties, which could cause actual results to differ
from those contained in the forward-looking statements, see
DraftKings’ Securities and Exchange Commission filings. DraftKings
does not undertake any obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210329005431/en/
WWE Mead Rust Mead.Rust@wwecorp.com 203-352-1084
Media media@draftkings.com @DraftKingsNews
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