JACKSON CENTER, Ohio,
July 27, 2021 /PRNewswire/ --
Airstream, Inc., maker of the iconic "silver bullet" travel
trailer, today announced the launch of its new Pottery Barn Special
Edition Travel Trailer – a 28-foot Airstream designed in
partnership with Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world's largest
digital-first, design-led and sustainable home retailer. The
perfect blend of comfort and style, the Pottery Barn Special
Edition Travel Trailer is a beautiful, timeless addition to
Airstream's fleet of travel trailers.
Built on the foundation of a combined 160 years of expertise,
Pottery Barn's timeless design sensibility, and Airstream's tenured
travel innovation harmonize with gorgeous and functional elements
throughout. In addition to the standard amenities found in all
Airstreams – a dedicated onboard kitchen, a bathroom, and sleeping
and relaxing areas – the new trailer is finished with hardware,
soft goods, fixtures, and touches inspired by Pottery Barn's
best-selling collections that recast Airstream's longtime promise
to provide all the comforts of home.
"It's a match that makes sense in many ways," said Airstream
President and CEO Bob Wheeler.
"Pottery Barn has this kind of magical ability to shape a space.
You see it in their home interiors, where there's a comfortable,
functional beauty to even the smallest spaces. They understand how
your home is this canvas where real life happens, and we love how
they applied that to the Airstream lifestyle."
The result is a travel trailer made for the modern era, where
work, play, life, and learning blend at home and on the
road. At the heart of this new travel trailer is the full
complement of Airstream's innovative technology solutions –
improvements and amenities that take the Pottery Barn Special
Edition Travel Trailer one step closer to the future of travel. As
industry leaders in design within the home, Pottery Barn worked
with Airstream's interior design and engineering teams to
incorporate innovation through thoughtful features, both in and out
of the trailer.
"In partnership with Airstream, we were able to build on the
comfort of home that Pottery Barn is known for while fueling the
sense of adventure and the idea that home is wherever our customers
are," said Marta Benson, Pottery
Barn President. "In response to consumer demand, we are thrilled to
be launching the latest iteration of our successful collaboration,
the idyllic Special Edition Travel Trailer, complete with all of
the touches of home."
Working hand-in-hand, design teams from both companies
approached the Airstream as a blank canvas upon which to create
something fresh and innovative – a travel trailer imbued with the
exceptional quality and unparalleled value for which both brands
are known. Inside, every detail has been considered, from the
custom-made, ultra-soft seating and sofa inspired by Pottery Barn's
Big Sur Collection, including a hidden airline-style table in the
arm, to window coverings made with oatmeal linen Emery Curtain
fabric.
The collaboration shines brightly in the kitchen, where Pottery
Barn's design instincts led to the inclusion of a unique solid oak
wood dinette table, inspired by Pottery Barn's Benchwright Dining
Collection. An heirloom-quality piece, the dinette table is built
with oak hardwood, finished with premium materials, and designed to
last for generations. Elsewhere in the galley, Pottery Barn brought
the allure of their timeless aesthetic in a matte-black pull-down
kitchen faucet, a stainless-steel flat apron sink, and a solid
walnut cutting board sink cover. The aesthetic continues in
the onboard bathroom, where a round vessel sink and a matte-black
faucet are complemented by wall sconces. Under the bed, custom
storage solutions give owners Pottery Barn-styled options for
stowing road trip necessities. The window shades made with Emery
Curtain fabric have a residential and soft feel while the overhead
lockers with beadboard paneling were inspired by Pottery Barn's
Aubrey furniture collection. Wall sconces round out the interior
decor, adding ambiance and charm.
In another design first for Airstream, an outdoor hanging table
attaches to the trailer's exterior creating the perfect place for
entertaining, no matter the time of day. Pottery Barn also put its
signature touch on the exterior awning and the accessory kit which
comes with each trailer, including a 16-piece Mason Stoneware
Dinnerware Set, an Indio Outdoor Folding Table and Armchair Set, a
doormat, and more.
The trailer can sleep up to four people, and its twin or queen
size bed options come with Pottery Barn Belgian Flax Linen Bedding
to provide total comfort at the end of an adventurous day.
The Airstream Pottery Barn Special Edition Travel Trailer has an
MSRP of $145,500 and is now available
at dealers nationwide. For more information, please visit
www.airstream.com.
About Airstream
Airstream, manufacturer of the iconic
"silver bullet" Airstream® travel trailer, is the longest-tenured
recreational vehicle manufacturer in the world. The company's
mission, as set forth by founder Wally
Byam, is to create well-designed, high-quality products that
allow people to follow their dreams and explore the world in
home-like comfort. A steadfast commitment to Byam's creed, "Let's
not make changes, let's only make improvements," has made the
aluminum Airstream travel trailer a timeless classic. An unwavering
focus on innovation keeps the company at the forefront of
technology and customer experience in both the towable and
motorized sectors. Airstream is based in Jackson Center, Ohio, where a team of skilled
craftspeople hand builds each travel trailer and upfits every
Mercedes-Benz® touring coach, adding daily to the brand's
reputation for quality and innovation. Learn more about Airstream,
our dealers, and current travel trailer and touring coach models at
airstream.com. For the latest news on Airstream, like us on
Facebook and follow us on Twitter and Instagram. Airstream, Inc. is
a subsidiary of Elkhart, IN-based
THOR Industries, Inc. (NYSE: THO). THOR is the sole owner of
operating subsidiaries that, combined, represent the world's
largest manufacturer of recreational vehicles. For more information
on THOR Industries and its products, please visit
thorindustries.com.
About Pottery Barn
Pottery Barn, a member of
the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is
a premier specialty retailer for casual, comfortable and
stylish home furnishings. The brand is dedicated to beautiful
ideas for real life, quality products that are crafted to last,
sustainability and service. Key product categories include
furniture, bedding, bath, rugs, window treatments, tabletop,
lighting and decorative accessories. Nearly all Pottery Barn
products are designed in-house and are exclusive to its
catalogs, stores and website. Pottery Barn operates
company-owned stores in the United
States, Canada and
Australia and has unaffiliated
franchisees that operate stores in the Middle East, the
Philippines and South
Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site
at www.potterybarn.com that offers international shipping to
customers worldwide. Pottery Barn provides complimentary design
services and a comprehensive gift registry program for weddings and
other special events. Pottery Barn now offers products for all life
stages and every room in the home through
Pottery Barn, Pottery Barn Kids, and Pottery Barn
Teen. Pottery Barn is also part of The Key Rewards, a free-to-join
loyalty program that offers members exclusive benefits across
the Williams-Sonoma family of brands, the world's largest
digital-first, design-led and sustainable home retailer. The
company is headquartered in San
Francisco, California.
WSM-PR
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SOURCE Airstream