A Leading Kitchen and Laundry Appliance
Company Enters New Product Category with Detergent Launch,
Available at Select Retailers Nationally and at
swashcanada.ca
TORONTO, Aug. 18, 2021 /CNW/ - Today, Whirlpool Canada, an
affiliate of Whirlpool Corporation which is a global leading
kitchen and laundry appliance company*, launches Swash™ laundry
detergent. A first-ever for Whirlpool, Swash™ liquid laundry
detergent is designed to not only help you clean, but also care for
your belongings. With its Precision Pour Cap that dispenses the
detergent for you, and ultra-concentrated formula that gets four
times more loads with the same amount of detergent versus a
traditional 2x detergent, the Swash™ brand marks the company's
entry into the laundry detergent category.
When it comes to laundry, the common misconception is that more
detergent is always better. The practice of using more detergent
than you need can actually leave residue on clothing as well as
build-up in your washer over time. "We estimate that Canadians wash
a couple billion loads of laundry every year. As experts in the
laundry industry, we saw a real need to simplify the laundry
process for consumers with a product that makes it easy to get the
right amount of detergent and help boost your washer's ability to
fight stains," said Mareike Greve,
Senior Category Manager for Swash™ at Whirlpool Canada. "With Swash
brand, there's no room for excess. The specially designed Precision
Pour Cap takes the guesswork out of dosing, and we package it up in
a compact, intelligent bottle design."
Additional Product Information:
With more than 100 years of laundry experience, Whirlpool is an
expert in the art and science of cleaning. Swash™ laundry detergent
allows consumers to clean and care for their clothes.
- Precision Pour Cap: No more guessing. The Precision Pour
Cap dispenses the amount of detergent needed for regular size loads
in just one squeeze. No more, no less.
- Ultra-Concentrated: This ultra-concentrated
detergent washes up to 83 regular loads. It's 8x concentrated so
you need less than regular detergent and can be used in all
machines.
- Helps Fight Stains: Specially designed to help boost
your washer's ability to fight stains.
- Scents: With a fragrance and unscented option, your
clothes will smell fresh and clean.
-
- Pure Linen: Refresh your clothes with a classic, clean scent
you'll love to put on.
- Free & Clear: No perfumes, fragrances or dyes for a simple
solution.
The newly introduced Swash™ laundry detergent is now available
at select retailers nationally and swashcanada.ca, with an MSRP of
$17.99. To learn more visit
swashcanada.ca.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is committed to being the best
global kitchen and laundry company, in constant pursuit of
improving life at home. In an increasingly digital world, the
company is driving purposeful innovation to meet the evolving needs
of consumers through its iconic brand portfolio, including
Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana,
Bauknecht, JennAir, Indesit and Yummly. In 2020, the
company reported approximately $19
billion in annual sales, 78,000 employees and 57
manufacturing and technology research centres. Additional
information about the company can be found at
WhirlpoolCorp.com.
SOURCE Whirlpool Canada LP