Tyson Foods, Inc. (NYSE: TSN) today announced the European launch
of its plant-based protein brand, Raised &
Rooted
™. This is the first expansion of the Raised
& Rooted brand outside the U.S., in the brand’s pursuit to be
the most loved alternative protein brand in the world.
“We’re thrilled to be launching Raised & Rooted in Europe,
where there is a growing number of consumers who are adopting
flexible diets,” said Brett Van de Bovenkamp, president of Tyson
Foods Europe. “Our unique capabilities in R&D and innovation,
combined with our international footprint and infrastructure makes
us uniquely positioned to be a European market leader in
alternative protein.”
The European Raised & Rooted range, which include five
varieties of plant-based products, will be introduced through
foodservice customers across Europe. Major foodservice and retail
operators have already embraced the alternative protein segment,
which is estimated to be a multi-billion-dollar category and
continues to grow.
“Our Raised & Rooted™ brand has seen rapid growth since
launching in the U.S. last year,” said Justin Whitmore, executive
vice president of alternative protein at Tyson Foods. “Our
plant-based nuggets and tenders are now sold in 10,000 stores and
online, and we look forward to our continued growth. Our expertise
in this category, paired with our European innovation centers
positions us well to serve global markets. We are leveraging
Tyson’s deep capabilities to make plant-based protein more
accessible and affordable for more people around the world.”
“Our focus has been on taste and texture, and we’re confident
our alternative protein products meet consumer expectations,” said
Van de Bovenkamp. “We’re experts in the protein industry and have
innovation centers to help us produce great tasting plant-based
products on the market.”
The plant-based products, which are produced in the Netherlands
with locally sourced premium ingredients, are non-GMO, non-palm
oil, egg-free and contain no artificial colors, flavors or
preservatives. The multilingual packaging for the products contains
a total of eight languages, addressing the language and labeling
needs of customers. The plant-based products are packaged in a
recyclable 60 percent bio-based plastic material.
Product launch highlights:
Light & Crispy
Battered Nuggets
These little bites bring a delicious vegetarian
twist to a family favourite. Made with fava bean and pea protein in
a crispy golden batter, they contain absolutely no artificial
flavours, colours or preservatives and are soy and palm oil free.
Each piece is pre-fried, cooked and frozen to keep its taste and
texture. Perfect as an appetizer, served with any sauce, as nibbles
at a party, or as a child-friendly vegetarian option.
Crunchy Breaded Nuggets
All the goodness and power of plant protein with
absolutely no compromise on flavour. Made with fava bean protein
and coated in deliciously crunchy golden breadcrumbs, these nuggets
contain absolutely no artificial flavours, colours or preservatives
and are soy and palm oil free. Each piece is pre-fried, cooked and
frozen to keep all its taste and texture. Great on a kids’
lunchtime menu with chips or as an appetizer with a choice of
sauces.
Garlic & Herb Dipping Fries
A tasty alternative to traditional fries, packed
with the power of plant protein. Each piece is made with fava bean
protein and coated in deliciously crunchy golden batter, with no
artificial flavours, colours or preservatives, soy or palm oil.
They’re pre-fried, cooked and frozen, ready to serve on your snack
menu with dipping sauces for a treat at any time. Or you could
offer them as a vegetarian side with any main meal.
Hot & Spicy Popcorn
Put flavour and goodness on your menu with these
little bites, powered by plant protein. Made with fava beans
protein and covered in a spicy, crispy coating, they’re free from
artificial flavours, colours and preservatives, as well as soy and
palm oil. Each piece is pre-fried, cooked and frozen for
convenience. Perfect to serve as a basket snack alongside
drinks.
Extra Crunchy Tortilla Nachos
Add some bite to your menu with these crunchy
treats. Each little triangle is made from fava bean protein and
covered in a crisp tortilla coating, then pre-fried, cooked and
frozen. They’re free from artificial flavours, colours and
preservatives, as well as soy and palm oil, for a healthy snack
with no compromise on flavour. Serve them as you would traditional
nachos, with a spicy salsa, or make more of a meal with a
scattering of grated cheese and chilies.
About Raised & Rooted
The Raised & Rooted brand was created by Tyson Foods to
bring the power of plant protein to everyone and provide
great-tasting plant-based foods that are rooted in how people eat
today. Raised & Rooted products include plant-based Nuggets and
Tenders in the U.S., and plant-based Nuggets, Fries, Popcorn and
Tortilla Nachos in Europe. The Raised & Rooted brand of fresh
and frozen meat alternatives are sold at more than 10,000 retailer
stores in the U.S. and online, and through retail and foodservice
operators in Europe. Visit: www.raisedandrooted.com and follow
@raisedandrooted on Facebook and Instagram.
About Tyson Foods Tyson Foods, Inc.,
(NYSE: TSN) is one of the world’s largest food companies and a
recognized leader in protein. Founded in 1935 by John W. Tyson and
grown under three generations of family leadership, the company has
a broad portfolio of products and brands
like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball
Park®, Wright®, Aidells®, ibp®, and State
Fair®. Tyson Foods innovates continually to make protein more
sustainable, tailor food for everywhere it’s available and raise
the world’s expectations for how much good food can do.
Headquartered in Springdale, Arkansas, United States, the company
has 141,000 team members. Through its Core Values, Tyson Foods
strives to operate with integrity, create value for its
shareholders, customers, communities and team members and serve as
a steward of the animals, land and environment entrusted to it.
Visit WWW.TYSONFOODS.COM
EU Media
Contact: PAULINA PADLO, +44 20
8133 33140
US Media Contact: HLI YANG,
479-290-2122 and CAROLINE AHN, 312-614-6047
Category: IR, Newsroom
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