Twilio Segment Releases its 2021 Growth Report, an Exclusive View Into How Customer Data Fuels Today’s Most High-Performing Businesses
The report offers insights from more than a
dozen growth executives, from companies such as Shopify, GitHub,
Zendesk and Lyft, on how they leverage data and build
cross-functional teams to fuel rapid business growth at scale
Twilio Segment will host a fireside chat on how
to fuel rapid business growth on Nov. 16
Twilio Segment (NYSE:TWLO) (LTSE: TWLO), the world’s #1 Customer
Data Platform (CDP), today released its 2021 Growth Report, which
offers insights and best practices from the tech industry’s top
growth organizations. Twilio Segment interviewed fifteen senior
leaders from the industry’s most successful, high-performing growth
teams to uncover cutting-edge tactics and identify the common areas
where businesses fall short in developing successful growth
In the current economic landscape, if a business isn’t
prioritizing its growth then it is willingly handing over market
share to its competitors. A growth mindset and growth-focused
processes have become table stakes for corporations that want to be
seen as forerunners of their industries. Despite an increasing
recognition of the value of dedicated growth teams, they are still
a fairly new discipline for many organizations.
“The report emphasizes just how truly varied the growth field
is, and while there isn’t a one-size-fits-all approach, there are
some practices that are agreed upon,” said Katrina Wong, VP of
Segment Marketing for Twilio Segment. “The one resounding insight
that we gleaned from our discussions is that all high-performing
growth teams have a commitment to quality data infrastructure that
empowers their teams to execute core growth processes across their
Twilio Segment uncovered several key strategies to help
businesses elevate above the competition and solve the most
critical growth problems today. The report identifies three key
takeaways for growth leaders:
- Quality data fuels rapid business growth: To grow faster
than the competition, high-performing growth leaders recognize that
their teams need near-constant access to accurate, real-time data.
For this reason, growth leaders prioritize implementing quality
data infrastructure and governance early in their tenures.
- Growth leaders drive organizational innovation:
Recognized for their expertise in digital transformation,
best-in-class growth leaders are rewarded with the freedom to make
key organizational decisions. They leverage cutting-edge
organizational designs, such as cross-functional growth squads, as
well as individuals from a variety of functions from engineers to
designers, to maximize their team’s performance.
- The discipline of growth is maturing: What started out
as “growth hacking” is now a core business discipline. Growth
practitioners have proven themselves to be methodical yet agile
team leaders who consistently deliver results.
On Nov. 16 at 8:00am PT, Twilio Segment will host a fireside
chat with leaders at Zendesk, Showpad and Klaviyo on fueling rapid
business growth. Learn more and register here.
The Growth Report includes expertise from executives at
Courage+Stone, Databricks, Frame.io, GitHub, HubSpot, Klaviyo,
Lyft, Miro, MURAL, New Relic, Shopify, Showpad, Voiceflow, Zendesk,
and Zuora. The full report is available here.
About Twilio Segment
Twilio Segment is the world’s #1 Customer Data Platform (CDP).
Our platform provides companies with the data foundation that they
need to put their customers at the heart of every decision. Using
Segment, companies can collect, unify and route their customer data
into any system where it’s needed to better understand their
customers and create seamless, compelling experiences in real-time.
Thousands of companies, including Intuit, FOX, Instacart, and
Levi’s use Segment to make real-time decisions, accelerate growth
and deliver world-class customer experiences. For more information,
version on businesswire.com: https://www.businesswire.com/news/home/20211110005793/en/
CONTACT INFORMATION: Ilan Cedillos firstname.lastname@example.org
Historical Stock Chart
From Apr 2022 to May 2022
Historical Stock Chart
From May 2021 to May 2022