TransUnion and Neuro-ID Partner to Help Insurance Industry Find New Ways to Support Customers, Improve CX and Detect Fraud
May 05 2020 - 8:00AM
TransUnion (NYSE: TRU) today announced a partnership with Neuro-ID,
a next generation provider of real-time behavioral analytics, to
help carriers become more agile and drive greater value for their
customers. TransUnion will begin introducing Neuro-ID’s Friction
Index® Platform and Fraud Solutions to its insurance customers to
reduce friction, improve customer experience and detect behavioral
fraud and risk.
Through a simple JavaScript installation, Neuro-ID’s Friction
Index® Platform reveals points of friction, hesitation and
confidence as applicants digitally interact with an online quote or
claim process. This new behavioral layer of digital intelligence
makes it possible to optimize conversion and minimize risk. The
partnership provides carriers with a powerful new source of
behavioral data to advance their digital transformation
initiatives.
“Our insurance customers have an insatiable appetite for new
sources of data to help them make better and smarter decisions
while providing consumers with great experiences. As a result of
this partnership, we will be able to enable more trusting
relationships between insurance carriers and their customers,” said
Mark McElroy, executive vice president and head of TransUnion’s
insurance business unit. “Neuro-ID unlocks the ability to
scientifically measure and explain the friction and fraud behaviors
their customers are exhibiting in real-time.”
According to IDC projections, worldwide spending on digital
transformation innovations and services will reach $1.97 trillion
(USD) in 2022 as enterprises look to advance their digital
transformation initiatives, and improve interactions between
corporations and their customers. However, according to Neuro-ID’s
observations, nine in 10 customer journeys still result in
frustration, failure or fraud because companies simply do not have
adequate visibility into their customers’ digital body
language.
“TransUnion’s legacy of bringing innovation to the market, and
their leadership in assisting individuals, fits perfectly into our
mission of humanizing the digital experience,” said Jack Alton, CEO
of Neuro-ID. “With nearly 100% of commerce moving online in recent
weeks, it is now more important than ever to understand the
experience, behaviors and intent of applicants.”
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that
makes trust possible in the modern economy. We do this by providing
a comprehensive picture of each person so they can be reliably and
safely represented in the marketplace. As a result, businesses and
consumers can transact with confidence and achieve great things. We
call this Information for Good.®
A leading presence in more than 30 countries across five
continents, TransUnion provides solutions that help create economic
opportunity, great experiences and personal empowerment for
hundreds of millions of people.
http://www.transunion.com/business
About Neuro-ID
Neuro-ID is a next generation analytics platform passionate
about putting humans at the center of the digital world. Our
mission is to empower our clients to build meaningful, lasting
relationships with their digital customers. With a decade of
patented scientific research, Neuro-ID unlocks a rich source of
behavioral data, gathered in real-time from any device, in any
language. This visibility provides actionable insight that our
clients need to reduce fraud while improving customer
experience.
For more information on Neuro-ID visit https://neuro-id.com/
Contact |
Dave
Blumberg |
|
TransUnion |
|
|
E-mail |
david.blumberg@transunion.com |
|
|
Telephone |
312-972-6646 |
TransUnion (NYSE:TRU)
Historical Stock Chart
From Aug 2024 to Sep 2024
TransUnion (NYSE:TRU)
Historical Stock Chart
From Sep 2023 to Sep 2024