STRATHAM, N.H., June 1, 2011 /PRNewswire/ -- Building on the
success of the ever-popular Timberland PRO® Endurance and TiTAN®
collections, Timberland PRO is pleased to announce a new addition
to its innovative workboot offerings. The new Timberland PRO® Helix
collection consists of rugged 6" boots that provide workers with
the best of both worlds – lightweight materials combined with
Timberland PRO's exclusive Anti-Fatigue Technology to absorb shock
and help increase energy, supporting those who work long hours on
their feet.
"We have spent extensive time field researching our end users
and have infused those learnings into the new Helix collection,"
said Jim O'Connor, Senior Director of Product and Marketing for
Timberland PRO. "By combining the lightweight protection
found in our TiTAN® boots with the Anti-Fatigue Technology in our
Timberland PRO® Endurance work boots, new Helix styles bring a
hybrid approach which should allow our consumers to stay on their
feet longer without feeling exhausted." O'Connor added, "These
boots will help negate the need for companies to provide expensive
anti-fatigue mats that can pose as dangerous tripping hazards."
New Timberland PRO® Helix footwear includes the following
features to help workers focus on their job and not their feet:
- Timberland PRO exclusive Anti-Fatigue Technology features
molded, inverted cones that support, collapse and return in key
pressure zones, providing higher energy return and resulting in all
day standing comfort and support
- Flexible, soft durable leathers
- Mesh lining with Agion® microbial treatment for odor
control
- Active heel lock secures the heel for optimal fit
- TiTAN® alloy or composite safety toe provides lightweight
protection and roomy fit
- Some styles feature a waterproof membrane to keep feet dry
- Slip-resistant outsole boasts aggressive lugs that maximize
contact for enhanced traction
The Timberland PRO® Helix series will be supported this fall by
the "Stay On Your Feet" campaign, (www.stayonyourfeet.com), now in
its third year. The campaign will include a TV commercial slated to
run October through December during the NHL regular season and on
35 local cable markets including the Discovery Channel, TLC, and
ESPN. Timberland PRO will also support these efforts through
digital advertising on ESPN, Popular Mechanics, and
Contractortalk.com, billboard advertising, and Timberland PRO's
stayonyourfeet.com website, which educates visitors on the
Timberland PRO® Helix series, allowing them to search for
sector-specific jobs in their areas and participate in a contest to
enter to win boots.
All Timberland PRO® Helix styles are available in sizes 7-12,
13, 14, 15 M/W and are equipped with the Timberland PRO® PowerFit™
comfort system for ergonomic fit and maximum support. Timberland
PRO offers comfort and customer satisfaction with a 30-Day Comfort
Guarantee. The Timberland PRO® Helix series is available now
at www.timberlandpro.com and in Timberland PRO retail
locations nationwide with an MSRP of $130 -
$165. New styles for fall 2011 include the Timberland PRO®
Helix 6" Soft Toe (87529) and 6" Composite Toe (87517), which will
both be available August 12,
2011.
About Timberland PRO®
Building on the Timberland (NYSE: TBL) heritage of craftsmanship
and quality, Timberland PRO® is recognized as an industry
leader in the design, engineering and marketing of premium-quality
footwear, apparel and accessories for working professionals who
require the best comfort and protection on the job.
Timberland PRO embraces the company's commitment of "doing
well and doing good"–forging powerful partnerships among employees,
consumers and service partners to transform the communities in
which they live and work. To learn more about Timberland PRO,
please visit: www.timberlandpro.com. To learn more about
Timberland, please visit www.timberland.com.
Contacts:
Christina Petroni
Porter Novelli
212.601.8164
christina.petroni@porternovelli.com
Susan Emerick
Timberland PRO
603.773.1188
semerick@timberland.com
SOURCE Timberland PRO