SHENZHEN, China, July 11,
2022 /PRNewswire/ -- Tencent Music Entertainment
Group ("TME," or the "Company") (NYSE: TME), the leading online
music and audio entertainment platform in China, today announced the initiation of TME
Producers Alliance, the first producer alliance in China's music industry to support full-circle
high-quality music production, empowering talented producers to
realize both artistic and commercial value.
The TME Producers Alliance has adopted a partnership structure
to integrate resources at every stage, from music production, to
promotion and distribution. Based on a professional content
creation system and a healthy commercialization system, the TME
Producers Alliance provides more opportunities for music producers
and supports their career advancement and professional growth. It
also connects producers with industry partners to create
high-quality popular singles and maximize music exposure among
music lovers.
In order to help producers with common challenges, such as a
lack of resources or weak commercial distribution, the TME
Producers Alliance has implemented financial incentives to support
the career development of different types of producers.
As of the release time, around 90 talented producers from
China, Malaysia, Singapore and other countries and regions have
joined the TME Producers Alliance, including recent award winners
of The 33rd Golden Melody Awards, such as Chris
Hou, Huang Shao Yong, and Howe Chen. The alliance is now
planning several initiatives, targeting to bring more superior
music works from producers of different generations to all music
lovers.
Going forward, TME will continue its efforts to provide platform
resources to support the growth of producers and high-quality music
creation, bringing music professionals a better stage and promoting
the development of the original Chinese music market.
About Tencent Music
Entertainment
Tencent Music Entertainment Group
(NYSE: TME) is the leading online music and audio entertainment
platform in China, operating the
country's highly popular and innovative music apps: QQ Music, Kugou
Music, Kuwo Music and WeSing. TME's mission is to use technology to
elevate the role of music in people's lives by enabling them to
create, enjoy, share and interact with music. TME's platform
comprises online music, online audio, online karaoke, music-centric
live streaming and online concert services, enabling music fans to
discover, listen, sing, watch, perform and socialize around music.
For more information, please visit ir.tencentmusic.com.
Media Contact
TME.PR@icrinc.com
+1 (646) 992-2986
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SOURCE Tencent Music Entertainment
Group