By Adria Calatayud

 

Shares in EVR Holdings PLC (EVRH.LN) rose Thursday after the company said that it has entered into a partnership with Telefonica SA's (TEF.MC) O2 unit to become the exclusive music partner for its 5G launch in the U.K.

The U.K. virtual-reality content creator said O2 will provide customers of its new 5G network in the U.K. with a 12-month subscription to EVR's MelodyVR platform. O2 will remunerate MelodyVR for each customer using the promotion and will guarantee a minimum number of subscribers during the first year, EVR said.

EVR shares at 0724 GMT were up 14% at 6 pence.

 

Write to Adria Calatayud at adria.calatayudvaello@dowjones.com

 

(END) Dow Jones Newswires

October 17, 2019 03:44 ET (07:44 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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