Stifel Announces Seven-Year Agreement with St. Louis Cardinals to Serve as Official Jersey Patch Sponsor
May 02 2023 - 6:00PM
Stifel Financial Corp. (NYSE: SF) today announced that it will
serve as the St. Louis Cardinals’ first-ever official jersey patch
partner. As part of the new seven-year agreement starting this
season, Stifel’s logo will appear on the jersey sleeve of each of
the Cardinals’ four different on-field game uniforms.
The Cardinals will begin wearing the Stifel jersey sleeve patch
immediately, starting with tonight’s game versus the Los Angeles
Angels. The Stifel-branded patch, which measures approximately four
inches in length by one-and-a-half inches in height, will be
displayed on the left sleeve for right-handed batters, on the right
sleeve for left-handed batters, on the glove-side sleeve for
pitchers, and on the right sleeve of the manager and coaches.
“We at Stifel are thrilled to announce our partnership with the
St. Louis Cardinals,” said Stifel Chairman and CEO Ron Kruszewski.
“Both Stifel and the Cardinals have called St. Louis their home for
over 130 years, sharing a vibrant hometown spirit and as well as a
long legacy of success. We are delighted that baseball fans across
the country will see our logo tastefully integrated into the
Cardinals’ iconic uniform, and we look forward to years of both
institutions building on our historic reputations for success.”
“We are proud to partner with Stifel in unveiling our first
jersey patch sponsor,” said St. Louis Cardinals President Bill
DeWitt III. “We worked closely with Ron Kruszewski and his team at
Stifel on the patch design to make sure it fit tastefully on our
iconic uniform, and they even agreed to slightly modify their word
mark to fit the red and blue color combination that we use for our
classic ‘Birds on the Bat’ logo. Both Ron and I are confident that
this design strikes the perfect balance between preserving the
integrity of our uniform while providing great exposure for
Stifel.”
In addition to becoming the official jersey patch partner of the
Cardinals, the new sponsorship agreement between the two
organizations will include a number of additional promotional,
hospitality, and signage elements at Busch Stadium.
As part of the most recent collective bargaining agreement, MLB
agreed to allow teams to sell sponsor logo placement on uniforms.
With today’s announcement, the Cardinals become the ninth MLB
organization to announce an official jersey patch partner.
A limited number of Stifel-branded Cardinals home white
authentic Nike jerseys will be available for fans to purchase
beginning today at the Cardinals Official Team Store at Busch
Stadium. Moving forward, all authentic St. Louis Cardinals jerseys
produced and sold will feature the Stifel sleeve patch.
Stifel is also the official jersey sponsor of the St. Louis
Blues, which debuted in the 2022-23 season. And, in 2018, Stifel
entered into a 10-year agreement to rename the Peabody Opera House
in St. Louis as Stifel Theatre.
Stifel Company Information
Stifel Financial Corp. (NYSE: SF) is a financial services
holding company headquartered in St. Louis, Missouri, that conducts
its banking, securities, and financial services business through
several wholly owned subsidiaries. Stifel’s broker-dealer clients
are served in the United States through Stifel, Nicolaus &
Company, Incorporated, including its Eaton Partners business
division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire &
Co., LLC; and Stifel Independent Advisors, LLC; and in the United
Kingdom and Europe through Stifel Nicolaus Europe Limited. The
Company’s broker-dealer affiliates provide securities brokerage,
investment banking, trading, investment advisory, and related
financial services to individual investors, professional money
managers, businesses, and municipalities. Stifel Bank and Stifel
Bank & Trust offer a full range of consumer and commercial
lending solutions. Stifel Trust Company, N.A. and Stifel Trust
Company Delaware, N.A. offer trust and related services. To learn
more about Stifel, please visit the Company’s website at
www.stifel.com.
Stifel Media Contacts:
Neil Shapiro(212)
271-3447
Brian Spellecy(314)
342-2000
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/da8c5f6d-6dbe-4191-b25a-3c8cff5b2fbb
Stifel Financial (NYSE:SF)
Historical Stock Chart
From Mar 2024 to Apr 2024
Stifel Financial (NYSE:SF)
Historical Stock Chart
From Apr 2023 to Apr 2024