NEW YORK, Oct. 26, 2023
/PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), a leading
global creative platform offering high-quality creative content for
transformative brands, digital media and marketing companies, today
announced new creative AI-powered editing features and the
potential for infinite options to refine and perfect images
available in the company's high-quality library of more than 700
million stock images.
"This is an unprecedented offering in the stock photography
industry," said Paul Hennessy, Chief
Executive Officer for Shutterstock. "Now, creatives have everything
they need to craft the perfect content for any project with
AI-powered design capabilities that you can use to edit stock
images within Shutterstock's library, presenting infinite
possibilities to make stock your own."
Now in beta, Shutterstock's creative AI editing features
leverage the company's priority access to the latest OpenAI
technology supporting the integration of synthetic editing
capabilities. This allows Shutterstock customers to not just
generate new content using AI, but also to simply edit and
transform any image in the entire Shutterstock library to
accelerate ideation and production.
"Shutterstock was founded with the goal of bridging the gap
between photographers and the creative professionals who want to
license their content," continued Hennessy. "This new offering will
bring our customers one step closer to their desired creative, as
if they were directing the photoshoot themselves."
With six signature capabilities, additional secondary features
like a virtual AI design assistant and the most advanced filters
available in the industry, as well as additional features expected
to launch at a later date, Shutterstock's creative AI editing suite
will empower brands, digital media, and marketing companies to
unlock transformative possibilities in content creation and
ideation. Shutterstock will give a live demo of these features on
November 9 during the Shutterstock
Showcase: Creative AI virtual series.
Signature capabilities include:
- Magic Brush: Magically modify an image by brushing
over the areas you'd like to change and simply describing what you
want to add, replace or erase
- Variations: Generate alternate options of any stock or
AI-generated image
- Expand Image: Broaden the view of any image, as
easily as if zooming out through a camera lens, to see more of the
scene behind the central image
- Smart Resize: Automatically change the shape of
your image to match the dimensions you need
- Background Remover: Remove or replace the background
with any scene when the subject of an image is perfect, but the
background is not
- AI Image Generator: Launched in beta earlier this
year and soon to be updated with the latest version of Dall-E, this
tool allows anyone to create high-quality, ethically-sourced
visuals in seconds (ready for licensing and indemnifiable for
commercial use) by simply describing what they are looking for
Artists will be compensated if their images are licensed after
editing. However, in alignment with Shutterstock's Contributor
Account and Content Submission Guidelines, AI-generated or edited
content will not be accepted as a submission for licensing on the
platform to further ensure the protection of contributor IP and
proper compensation of artists.
The launch of Shutterstock's creative AI editing suite follows
several strategic steps the company has taken as one of the leading
innovators bringing ethical and responsible AI advancements to the
creative industry. Shutterstock also recently joined the Content
Authenticity Initiative (CAI), through which the company will
support the CAI's goal of addressing the prevalence of misleading
information online through the implementation of technical
standards for certifying the source and history of media content by
integrating Content Credentials. Shutterstock intends to integrate
the CAI's underlying Coalition for Content Provenance and
Authenticity (C2PA) standard into its AI capabilities and various
creativity tools, including its DALL·E-powered AI Image Generator
and suite of AI-powered applications to further protect its users
with verifiable and tamper-evident information across all forms of
content. With Content Credentials, this will include ensuring each
asset is certified with secure metadata about its creation,
authorship and edit history.
About Shutterstock, Inc.
Shutterstock, Inc. (NYSE:
SSTK) is a premier partner for transformative brands, digital media
and marketing companies, empowering the world to create with
confidence. Fueled by millions of creators around the world, a
growing data engine and a fearless approach to product innovation,
Shutterstock is the leading global platform for licensing from the
most extensive and diverse collection of high-quality 3D models,
videos, music, photographs, vectors and illustrations. From the
world's largest content marketplace, to breaking news and A-list
entertainment editorial access, to all-in-one content editing
platform and studio production service—all using the latest in
innovative technology—Shutterstock offers the most comprehensive
selection of resources to bring storytelling to life.
Learn more at www.shutterstock.com and follow us
on LinkedIn, Instagram, Twitter,
Facebook and YouTube.
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