DENTON, Texas, Sept. 21, 2021 /PRNewswire/ -- As beauty
enthusiasts look for ways to express themselves, Sally Beauty
continues its mission to be the go-to destination for all things
DIY. Sally Beauty first solidified its spot as the leading
omni-channel hair color retailer by offering consumers the widest
assortment, with over 1,200 shades in professional, vibrant
brights, and root touch-up hair color. This summer, Sally Beauty
continued its DIY expansion by also focusing on the nail
category.
"With self-expression and innovation at the forefront of
everything we do, we want consumers to have the ability to try any
color, nail effect, or style," said Pam
Kohn, Chief Merchandising Officer, Sally Beauty. "By further expanding our lineup,
we are a one-stop destination where DIY hair color and nail
enthusiasts can find a vast collection of shades, technology, and
tools from top brands and exclusive brands that can only be found
at Sally Beauty."
The retailer has a pulse on the latest trends and is always
looking for new brands, innovation, and categories to offer
consumers the products they need now. Dip powder manicures are
currently the hottest trend and Sally Beauty is ready with an
industry-leading assortment of over 95 dip powder shades available
in-store and online. Consumers have access to a vast assortment of
professional-quality products and brands like Gelish Xpress Dip
Powder along with dip powder from exclusive brands like Beauty
Secrets and ASP.
"Dip powder manicures are the latest nail trend, but it can be
difficult to find all of the products needed to accomplish this
look. We make sure our assortment includes the products consumers
need to master this technique at home by stocking all-in-one
starter kits, top coats, base coats, and of course our
industry-leading assortment of dip powder shades. We provide avid
DIYers with the tools they need to replicate salon-style manicures
at home," shared Kohn.
When it comes to nail polish, Sally Beauty has an extensive
range of shades from coveted brands like OPI and China Glaze.
Building upon this strong foundation, Sally Beauty is expanding its
assortment by adding over 200 new shades from top brands like Nails
Inc., Sally Hansen, ASP, and
Morgan Taylor, increasing its
offering to nearly 800 shades. Tools from Japonesque, the
ever-popular Baby Foot Exfoliating Foot Peel, and nail extensions
from Patti Yankee, a 2021 Cultivate
Program winner, round out the new nail brands available at Sally
Beauty. It doesn't stop there; Sally Beauty's nail portfolio will
continue to grow with new shades, innovation, and technology being
introduced this year.
In addition to an unmatched assortment of shades and innovation
for consumers to experiment with and express themselves, Sally
Beauty is a leading innovator when it comes to DIY education. DIY
University by Sally Beauty, the retailer's education platform,
provides hands-on tutorials on a wide range of topics from the
latest trends in hair styling, hair color, and of course,
nails.
For more information about Sally Beauty's full breadth of nail
collections and to find all the tools and resources to master DIY
nails, visit SallyBeauty.com/Nails.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. The Company operates approximately 5,000 stores,
including 142 franchised locations. Sally Beauty Supply stores
offer up to 8,000 products for hair color, hair care, skin care,
and nails through proprietary brands such as Ion®, Generic Value
Products®, Beyond the Zone® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, Conair® and Hot
Shot Tools®. Beauty Systems Group stores, branded as CosmoProf® or
Armstrong McCall® stores, along with its outside sales consultants,
sell up to 10,500 professionally branded products including Paul
Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®
and CHI®, intended for use in salons and for resale by salons to
retail consumers. For more information about Sally Beauty Holdings,
Inc., please visit https://www.sallybeautyholdings.com/.
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SOURCE Sally Beauty Supply LLC