Erik Keptner Named Rite Aid Chief Marketing and Merchandising Officer
May 30 2019 - 11:00AM
Business Wire
Rite Aid Corporation (NYSE: RAD) announced today that Erik
Keptner, a proven leader with more than 20 years’ experience in
retail marketing, has been named to the newly created position of
senior vice president and chief marketing and merchandising
officer, effective June 24, 2019.
In this position, Keptner will be responsible for all aspects of
marketing and merchandising. He will report to Bryan Everett, Rite
Aid’s chief operating officer.
“Erik is an experienced retail executive who has proven that he
can integrate and manage all aspects of an organization’s marketing
and merchandising assets to provide great customer experiences,
operate efficiently and deliver growth,” said Everett. “We’re
excited to welcome Erik to our team as we continue to integrate our
marketing and merchandising teams and enhance our omni-channel
presence to deliver a seamlessly connected customer experience that
drives growth. We will benefit tremendously from his knowledge and
expertise as we accelerate these critical efforts.”
Keptner most recently served as senior vice president of
marketing for Keasbey, N.J.,-based Wakefern Food Corporation, the
nation’s largest retailer-owned cooperative with member companies
that own and operate supermarkets. In this role, he led digital
commerce and analytics, advertising, corporate merchandising, own
brands and digital media.
Prior to that, he had a 20-year career with Ahold Delhaize and
its Giant Food Stores Division. There, he served in various roles
of increasing responsibility including executive vice president of
marketing and senior vice president of sales, marketing and
merchandising. While in these roles, Keptner led efforts to enhance
the company’s loyalty program, accelerate digital marketing and
e-commerce, evolve store formats and merchandising programs, and
create a culture focused on making consumer-centric data-driven
decisions.
Keptner holds a bachelor’s degree in Public Policy from Penn
State University and an MBA from Temple University.
Bill Renz, senior vice president of category management, who has
also been leading the marketing team as the company transitioned to
a new organizational structure, will continue to play a key role in
leading the Rite Aid category management and merchandising
teams.
Rite Aid Corporation (NYSE: RAD) is one of the nation's leading
drugstore chains with fiscal 2019 annual revenues of $21.6 billion.
Information about Rite Aid, including corporate background and
press releases, is available through the company's website
at www.riteaid.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190530005589/en/
MEDIA:Rite AidChris
Savarese717-975-5718Christopher.Savarese@riteaid.com
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