Owens Corning Launches Solutions to Help Customers Accelerate Their Businesses Through Re-Insulation
September 11 2008 - 9:00AM
PR Newswire (US)
Nearly 80MM U.S. homes estimated to be under insulated: Homes and
buildings still No. 1 user of energy in the U.S. TOLEDO, Ohio,
Sept. 11 /PRNewswire-FirstCall/ -- Owens Corning (NYSE:OC), a world
leader in building materials and glass fiber reinforcements, today
launched a full set of business solutions to help its building
materials customers easily, efficiently and profitably enter an
emerging and growing market category -- re-insulation. (Photo:
http://www.newscom.com/cgi-bin/prnh/20080911/AQTH019-a) (Photo:
http://www.newscom.com/cgi-bin/prnh/20080911/AQTH019-b) "Despite
major strides in energy efficiency, the No. 1 user of energy
continues to be buildings -- more than industry and more than
transportation," said Roy Dean, president of the Owens Corning
Insulating Systems Business. "Nearly 80 million U.S. homes are
estimated to be under insulated according to Department of Energy
standards, and the launch of these re-insulation solutions focus on
changing this reality for consumers, our customers, our company and
our country. This is a tremendous opportunity for all stakeholders,
given that less than one percent of the re-insulation opportunity
is currently estimated to be captured each year." After extensive
research and nearly two years of development, Owens Corning's
solutions are designed to enable channel partners to leverage their
current customer base for non-insulation home improvements to
expand into re-insulation and/or accelerate their current
re-insulation businesses. The solutions incorporate a range of
everything partners need including: products, marketing and sales
tools, the Owens Corning AttiCat(R) Expanding Blown-In PINK
Fiberglas(TM) Insulation product and portable AttiCat(TM) Expanding
Blown-In PINK Fiberglas(TM) Insulation Machine. This offering
creates a market of buyers, sellers and services to make insulation
retrofit easy, approachable and affordable. As insulation is sold
both through Do-It-Yourself (DIY) and Do-It-For-Me (DIFM)
distribution channels, Owens Corning has been market testing
specific solutions for each channel and gaining insights to ensure
that the marketing and technology tools for each customer group are
best tailored to meet their needs. Following are highlights for
each channel partner: -- Insulation Contractors -- Already engaged
in re-insulation as a core or adjacent business, Owens Corning is
providing a host of marketing solutions from direct selling
materials to access to customer targeting data, to help them better
and more surgically leverage what they do best... insulate homes.
-- Roofing Contractors -- The new Top of the House(TM) Certified
Preferred Contractor Program allows roofing contractors to bring
more value to their customers by adding insulation in the attic at
the same time the homeowner is already upgrading the exterior
appearance and performance of their roof system. -- HVAC -- Like
roofing contractors, HVAC contractors are already in the home
selling duct solutions and HVAC systems. The new Owens Corning
AttiCat insulation system allows them to extend their services to
include attic insulation at the same time they're upgrading
customer's energy performance -- ultimately maximizing the
performance of the HVAC improvements. -- Big-Box/Retail -- DIYers
have long shopped at retailers for energy efficient solutions. With
the addition of the AttiCat insulation system, retailers now have
an offering that makes the job even easier for DIYers -- which is
key in helping generate additional sales. -- Pro-Dealers -- While
the new construction builder has been core to the pro-dealer, now
pro-dealers can create a profitable business extension with the
re-insulation opportunity for remodeling contractors. By supplying
the AttiCat insulation system, pro-dealers can help enable
remodeling contractors to expand their business and profits in an
otherwise difficult home remodeling market. Already, customers who
have been in controlled market tests throughout the course of 2008
are reporting significant progress and opportunity in
re-insulation. "There is a huge opportunity in the retrofit market
to create sales in an environment where new construction is at its
slowest since the 1970s," said Dave LeHotan, president of All
Construction Services, a branch of Installed Building Products, out
of Brunswick, Ohio, and an Owens Corning customer, who has been a
long-time proponent of upgrading insulation to today's standards.
"We have positioned our company to take full advantage of the
re-insulation opportunity, and with this launch, Owens Corning will
be providing a solution to fully tap the market. "Insulation is the
answer," continued LeHotan. "Saving money and energy is on
everyone's mind, and insulation offers the best bang for your buck.
Working with Owens Corning is helping us make the most of the
re-insulation opportunity." Doug Derrick, owner of Advance
Incorporated, has extended his roofing contractor business to
include re-insulation with the Owens Corning Top of the House(TM)
program and agrees. "It's a no-brainer," said Derrick. "I tried to
purchase the demo AttiCat Expanding Blown-in Insulation System
right off the show floor and ordered it from my distributor that
day. We are poised for an incredibly successful upcoming season.
Owens Corning is making the re-insulation market opportunity
efficient and affordable." To learn more about the re-insulation
market opportunity and how your company can work with Owens Corning
to enter the market, visit http://www.owenscorning.com/reinsulation
or call 1-877-658-6362. About Owens Corning Owens Corning (NYSE:OC)
is a leading global producer of residential and commercial building
materials, glass fiber reinforcements and engineered materials for
composite systems. A Fortune 500 company for 54 consecutive years,
Owens Corning is committed to driving sustainability through
delivering solutions, transforming markets and enhancing lives.
Founded in 1938, Owens Corning is a market-leading innovator of
glass fiber technology with sales of $5 billion in 2007 and 18,000
employees in 26 countries on five continents. Additional
information is available at http://www.owenscorning.com/. Copyright
(C)2008 Owens Corning The color PINK is a registered trademark of
Owens Corning.
http://www.newscom.com/cgi-bin/prnh/20080911/AQTH019-a
http://www.newscom.com/cgi-bin/prnh/20080911/AQTH019-b
http://photoarchive.ap.org/ DATASOURCE: Owens Corning CONTACT:
Kerry Desberg of Owens Corning, +1-419-248-5939, ; or Lisa Heathman
of HMH, +1-503-973-9220, , for Owens Corning Web site:
http://www.owenscorning.com/
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