US Builders Continue Loyalty to Owens Corning
April 30 2008 - 12:00PM
PR Newswire (US)
Industry survey reveals US builders continue to prefer and use more
Owens Corning PINK Fiberglas(TM) Insulation and Cultured Stone(R)
veneers than competitors TOLEDO, Ohio, April 30
/PRNewswire-FirstCall/ -- US builders voted, and Owens Corning
(NYSE:OC) is not only their preferred brand, but they use Owens
Corning PINK Fiberglas insulation and Cultured Stone(R) veneers
more than competitive products. According to the 2008 brand study
from the publishers of BUILDER magazine, Hanley-Wood Publishing,
LLC, and in every survey since its inception, builders selected
Owens Corning PINK Fiberglas Insulation as the insulation they
prefer and use. For the ninth year in a row, since the manufactured
stone category was added to the survey, builders chose Cultured
Stone(R) as the manufactured stone most recognized and most used
and, since 2002, more builders have used it than the next two
brands combined. Since 1991, Hanley-Wood Publishing, LLC has
regularly surveyed builders to rank products in four areas: brand
familiarity, product quality, brands used most and brands used in
the past two years. Chuck Stein, chief marketing officer of Owens
Corning, credits the high rating to the company's wide range of
product offerings and more than 68 year history of providing
quality products. "We offer comprehensive fiberglass insulation
systems to meet the needs of builders and one of the most extensive
set of design options with Cultured Stone(R) manufactured stone
veneer and its more than 21 textures and more than 100 colors," he
said. "It's exceptionally rewarding to have builders recognize this
quality and choice." US builders also voted Owens Corning roofing
products the most recognizable brand in the market. This year, more
than 3,400 respondents ranked brands in 82 product categories. The
full results were published Builder magazine's April issue. About
Owens Corning Owens Corning (NYSE:OC) is a leading global producer
of residential and commercial building materials, glass fiber
reinforcements and engineered materials for composite systems. A
Fortune 500 company for 54 consecutive years, Owens Corning is
committed to driving sustainability through delivering solutions,
transforming markets and enhancing lives. Founded in 1938, Owens
Corning is a market-leading innovator of glass fiber technology
with sales of $5 billion in 2007 and 19,000 employees in 26
countries on five continents. Additional information is available
at http://www.owenscorning.com/. The color PINK is a registered
trademark of Owens Corning. Copyright (C) 2008 Owens Corning
DATASOURCE: Owens Corning CONTACT: Ried Artis of Owens Corning,
+1-419-248-5577, ; or Heidi Hall of HMH, +1-704-323-4438, , for
Owens Corning Web site: http://www.owenscorning.com/
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