Builders and Masons Agree: Owens Corning Cultured Stone(R) Veneers Ranked the Most Recognized, Most Used, Highest Quality
May 30 2007 - 10:00AM
PR Newswire (US)
Remodelers Say Cultured Stone(R) Products Are Most Preferred SAN
FRANCISCO, May 30 /PRNewswire-FirstCall/ -- Owens Corning (NYSE:OC)
Cultured Stone(R) is the nation's most recognized, most used and
highest quality brand of manufactured stone veneer, according to
the results of the 2007 Brand Use Study by BUILDER magazine and the
2006 survey by Masonry Construction. Additionally, the 2006
Remodeling magazine reader panel ranked Cultured Stone(R) as the
most preferred manufactured stone product for exterior siding. The
results of these surveys are just a few of the many reasons the
Cultured Stone(R) brand lays claim to the tagline The Preferred
Name In Stone(TM). Chuck Stein, president of Owens Corning Cultured
Stone(R), credits the high ratings to the company's wide range of
product offerings and more than 40 year history of providing
quality products. "We offer more than 21 textures, more than 100
colors and meet over a dozen of the strictest code requirements,
which gives users a vast array of design options," he said. "When
you combine quality and choice, you're going to have a winning
product." The Cultured Stone(R) brand led the pack in each of the
categories surveyed by both Builder and Masonry Construction
magazine. Survey results showed the following: BUILDER Masonry
Construction Cultured Avg. of next Cultured Avg. of next Stone(R)
two leading Stone(R) two leading competitors competitors Brand
Familiarity 55% 35.5% 56% 42.5% Brands Used in Past 2 Years 34% 15%
41% 30% Brands Used the Most 24% 7.5% * Not asked * Quality Rating
4.08 3.98 4.12 3.75 For eight consecutive years, those
participating in the BUILDER study have selected Cultured Stone(R)
manufactured stone as the brand most recognized and most used.
Cultured Stone(R) products top the list in quality and, since 2002,
more builders have used it than the next two brands combined.
Remodeling readers' choice respondents were asked only one
question. Those who took the survey chose Cultured Stone(R) veneers
more than three times as often as the next leading producers of
manufactured stone with 46 percent of the votes. Cultured Stone(R)
products also lead the category in code approval which is
particularly important as more local and state municipalities are
increasing their expectations on code requirements. Of the more
than one hundred manufacturers of stone veneer, Owens Corning
Cultured Stone(R) is among the five percent that have universal
building code approval or AC-51 approval as reported by the ICC
Evaluation Service, a third party reporting agency. AC-51 is one of
the most stringent sets of criteria in the industry and means
Cultured Stone(R) products meet more than a dozen specific
requirements which range from characteristics of the ingredients to
size and shape of individual pieces and compressive strength to
flexural measurements. Cultured Stone(R) also offers accessories
such as trim stones, capstones, hearthstones and patio pavers. The
Owens Corning Cultured Brick(R) line of thin brick veneer is
available in ten colors. Owens Corning (NYSE:OC) is a world leader
in building materials systems and composite solutions. A Fortune
500 company for more than 50 years, Owens Corning people redefine
what is possible each day to deliver high-quality products and
services ranging from insulation, roofing, siding and manufactured
stone veneer, to glass composite materials used in transportation,
electronics, telecommunications and other high-performance
applications. Founded in 1938, Owens Corning is a market-leading
innovator of glass fiber technology with sales of $6.5 billion in
2006 and 19,000 employees in 26 countries. Additional information
is available at http://www.owenscorning.com/. *Note: All three
surveys were sponsored by Hanley Wood Publishing, LLC. Copyright
(C) 2007 Owens Corning Cultured Stone(R) is a registered trademark
of Owens Corning DATASOURCE: Owens Corning CONTACT: Media, Kerry
Desberg, +1-419-248-5939, or Heidi Hall, +1-704- 323-4444, ext.
4438, both for Owens Corning Web site: http://www.owenscorning.com/
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