SAN JOSE, Calif., May 18, 2016 /PRNewswire/ -- NETSUITE
SUITEWORLD 2016 -- NetSuite Inc. (NYSE: N), the industry's
leading provider of cloud-based financials / ERP and omnichannel
commerce software suites, today announced that multifaceted
retailer, Wingtip, has deployed NetSuite's ecommerce and
point-of-sale (POS) capabilities to natively unify all of its
customer touchpoints with its existing NetSuite ERP, CRM, order and
inventory management. Wingtip can now modernize its commerce
systems, further streamline its operations and deliver seamless
brand experiences across all of its customer touchpoints.
San Francisco-based Wingtip
sells high-end men's clothing, accessories and lifestyle products
from its website and its ground-level store, which houses a custom
clothing department, wine and spirits shop, fly-fishing shop,
tobacconist and barbershop. Ten stories higher, its private club
for its best customers boasts a bar, lounge, parlor rooms and a
wine cave. Already running its back-office with NetSuite cloud ERP,
Wingtip deployed SuiteCommerce Advanced for its website and
SuiteCommerce InStore for POS, replacing its homegrown commerce
systems. With SuiteCommerce Advanced and SuiteCommerce InStore
natively unified with its NetSuite back-office, Wingtip now has a
true omnichannel commerce platform to deliver continuous
experiences across its multifaceted business. The retailer has
since refocused from managing systems to building brand loyalty,
increasing revenue and cost-effectively scaling its business.
"We've redefined the omnichannel customer experience by blending
one side of our business with the other," Wingtip founder &
CEO, Ami Arad said. "Club members
use the same knives and drink the same wine we offer from our
retail channels. And we capture all of those transactions to better
serve our customers and grow our business. Prior to NetSuite,
managing homegrown systems was death by a thousand paper cuts. We
erased 10 years of technical debt by migrating to NetSuite and
innovating the customer experience."
Some of the many benefits NetSuite delivers to Wingtip
include:
Seamless omnichannel commerce. With NetSuite's in-store
and ecommerce solutions built on the SuiteCommerce platform,
customers can get a continuous, personalized brand experience,
moving from online to in-store, to the members-only
club. Omnichannel fulfillment offers many options: buy
online/pick-up in store; buy in-store, ship elsewhere; split store
shipments, and pushing in-store items to a customer's shopping
cart/wishlist for purchase later.
Rich, online experience. SuiteCommerce Advanced can
provide website users an immersive brand and product experience
thanks to capabilities such as multiple images, zooming and
ultimate design flexibility. In addition, responsive design gives
Wingtip a complete mobile site out of the box.
Self-service account management. Customers can view their
website and in-store purchase history and track order status
online. Private club members can do the same and also manage their
rolling account balance since Wingtip credits half of their annual
membership dues toward website and in-store purchases.
Full featured, mobile POS. With SuiteCommerce InStore,
store associates can deliver a personalized and mobile in-store
experience with all customer information, order history and
inventory levels available in real-time, creating upsell and
cross-sell opportunities.
Single view of every customer. NetSuite unifies all
customer information into a single profile. Store associates and
customer service representatives can get an immediate, 360-degree
view of any customer in real time, facilitating better service and
improved brand loyalty.
Centralized order and inventory management. Real-time
inventory visibility across the business can mean better
forecasting, lower shipping costs and a buy anywhere, fulfill
anywhere, return anywhere customer order experience across all
channels.
Warehouse and distribution management. With thousands of
SKUs and hundreds of suppliers, Wingtip automates delivery from its
warehouse and its many drop-ship locations so customers get what
they want, when they want.
Data-driven decisions. With a unified platform, Wingtip
has a single source of data across its entire business for
real-time access to make informed decisions.
Today, more than 30,000 companies and subsidiaries depend on
NetSuite to run complex, mission-critical business processes
globally in the cloud. Since its inception in 1998, NetSuite has
established itself as the leading provider of cloud-based
financials/enterprise resource planning (ERP) and omnichannel
commerce software applications for businesses of all sizes. Many
FORTUNE 100 companies rely on NetSuite to accelerate innovation and
business transformation. NetSuite continues its success in
delivering the best cloud business management software to
businesses around the world, enabling them to lower IT costs
significantly while increasing productivity, as the global adoption
of the cloud accelerates.
Follow NetSuite's Cloud blog, NetSuite's Facebook page and
@NetSuite Twitter handle for real-time updates.
For more information about NetSuite please visit
www.netsuite.com.
NOTE: NetSuite and the NetSuite logo are service marks of
NetSuite Inc. Third-party trademarks mentioned are the property of
their respective owners.
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SOURCE NetSuite Inc.